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Pop Fashion

The LuLaRoe Story

Pop Fashion

Kaarin and Lisa

Arts, Fashion & Beauty, News, Business News

4.7676 Ratings

🗓️ 10 January 2019

⏱️ 35 minutes

🧾️ Download transcript

Summary

This week we have something different for you: It's a history lesson on LuLaRoe. How'd these printed leggings get to be so popular, and why is the multi-level marketing business the focus of such scrutiny? We talk you through it. Come hang out!

Pop Fashion Links

Website: www.popfashionpodcast.com

Instagram: @popfashionpodcast

Twitter: @JustPopFashion

Lisa’s Links

Twitter: www.twitter.com/lisatella

Website: www.lisarowan.com

Kaarin’s Links

Twitter: www.twitter.com/truetostyle

Website: www.truetostyle.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, this is Lisa and this is Karin. And this is Pop Fashion.

0:09.6

Hey Lisa. Hey, Karin. So we're doing something a little bit different this week. Instead of our traditional fashion news lineup,

0:22.9

you know, we had some unexpected things come up on the calendar. I am speaking to you from

0:28.9

the ether that is the mountains of North Carolina. Karin, you're still at your desk. Sorry.

0:36.0

And so we prep this a little bit ahead of time.

0:38.7

We wanted to still bring you some really interesting stuff to listen to this week,

0:43.8

but we knew that we weren't going to be able to do the usual news.

0:46.8

So we're going to tell you a little history story.

0:50.4

If it's your first time with us, this is not what the show is usually like.

0:53.8

If it's your many time with us, hold on not what the show is usually like. If it's your

0:54.4

many time with us, hold on. This is going to be an interesting ride because this is the story

1:00.2

of Luluro. What boy! I'm so excited about this because I've been following closely what's

1:07.9

been happening with Lulow, especially over the past year. So we're going to tell you who they are, what happened, and take you through to what's happening right now.

1:16.7

So once upon a time, people wanted leggings.

1:21.6

God, this is such an outgrowth of the recession.

1:24.5

It's not even funny.

1:26.3

I know, right?

1:29.6

All of this wraps up into an American story. We're going to tell you the American story. But you know what? I totally jumped

1:35.4

at the conclusion of, oh, the recession, when, like, I didn't even let you say when the company

1:39.7

was founded. Once upon a time, a company called Luluro was invented.

1:45.2

They are an MLM, which means it is a multi-level marketing company, which is sometimes referred

1:51.1

to as a direct selling company.

...

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