The Looming NBA Rights Bonanza

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 18 October 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by chief media analyst at Variety Intelligence Platform Andrew Wallenstein to discuss the upcoming expiration of Disney and WarnerMedia’s NBA media rights deal. They predict whether Disney-Warner can hold on to their NBA rights or whether the deep pockets of big tech and streaming will outbid the rest of the market. They also discuss the future of the regional sports network, and what ratings say about current interest in the NBA as a national product. Email us your questions, thoughts, or ideas at [email protected] Host: Matt Belloni Guest: Andrew Wallenstein Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Would you bet a few thousand dollars that you could sink an eight-foot putt?
0:05.0	What about 10 grand that you could win a drag race against a Camero with a thousand horse power?
0:10.0	If you bet $2 million, could you bet it all on one football game?
0:15.0	Maybe you wish you could, but you probably wouldn't.
0:19.0	Gamblers is about the people who did.
0:22.5	From the Ringer podcast network,
0:24.4	listen to Gamblers Season 2 on Spotify
0:26.5	or wherever you get your podcast.
0:30.2	Being a marketer is no sweat.
0:32.4	You just have to manage dozens of channels,
0:34.0	launch hundreds of campaigns, score thousands of leads,
0:35.9	and okay, fine, it's a lot of sweat.
0:38.4	Unless you have HubSpot's AI-powered marketing tools to help you do all that and more, get started at HubSpot.com slash marketers.
0:46.2	It is Tuesday, October 18th. The 76th season of the National Basketball Association begins tonight. And in many ways, the league has
0:54.4	never been in a better spot. It's 2021, 22 revenues passed $10 billion, according to Commissioner
1:00.0	Adam Silver. That's a new record. And its television ratings rebounded 19% from the pandemic
1:06.1	impacted 2020-21 season across ABC, ESPN, and TNT.
1:12.3	Advertising and sponsorship topped the last regular season, which was 2018-2019,
1:17.2	coming in at $1.31 billion, also a new record.
1:22.2	The NBA has always attracted a younger demo, and in a TV ecosystem that is getting
1:26.6	older and older, that younger
1:28.3	audience is more and more valuable. The NBA has more stars than it's ever had, and it seems
	...

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