Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello, creatives. I'm Joanna Penn. And this is episode number 657 of the podcast, and it is Sunday the 20th of November 22 as I record this.

So in today's show, I'm talking to Dory Clark about the long game, how to have a creative

career for the long term, how to think about what you really want, and head in that direction,

even if you don't know how to get there.

What disruptions might be coming our way and a challenging opinion on the diminishing returns

of writing more books and why Dory is going to spend the next five years promoting the long game.

And it's a really fun discussion. I love Dory's work. So I know you'll enjoy the interview today.

So in publishing and book marketing news, well, very interesting. I mean, I have said that TikTok seems to be on steroids, as in it's moving so fast through what some companies have taken many years to achieve.

And from being an initially, just I guess, a social video platform, they have now decided

to sell books directly.

So they're moving into e-commerce through TikTok Shop.

Now, they have announced partnerships with HarperCollins, W.H. Smith, Bloomsbury, and Bookshop.org, all of which will sell books via TikTok's online marketplace.

Now, this is really interesting. If you sell print wide through IngramSpark or BookFault, your books will be distributed to bookshop.org. So, well, you can check.

I mean, they don't take all of them, but they take most of them in the catalogue. So this benefits

authors selling direct as well as traditionally published authors with those publishing houses.

This is not a partnership with Amazon. So if your print books are only on Amazon, you will not be able to be part of this, although I believe you can go direct to TikTok shop. And I actually heard TikTok speak at the Wired conference a few, well, a month ago, time flies, a month ago now. And it was all about TikTok shop and how they're basically going to

become this e-commerce platform. So this is really interesting. This was reported in in The Guardian.

So it says any merchant signed up to TikTok shop can advertise and sell products to users within

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