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WSJ Tech News Briefing

The Little Known Chip Lab Behind Amazon’s Success

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.61.6K Ratings

🗓️ 12 May 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

Annapurna Labs is not a household name, but its chips play a major role in Amazon Web Services and the company’s broader AI strategy. WSJ Science of Success columnist Ben Cohen explains. Plus, Apple is facing an existential crisis: Should it keep focusing on hardware or pour its energy into improving its software, namely Siri? WSJ senior personal tech columnist Joanna Stern describes what the two paths could look like for the iPhone-maker. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Americans love using their credit cards, the most secure and hassle-free way to pay.

0:04.0

But DC politicians want to change that with the Durban Marshall Credit Card Bill.

0:08.0

This bill lets corporate megastores pick how your credit card is processed,

0:13.0

allowing them to use untested payment networks that jeopardize your data security and rewards.

0:18.0

Corporate megastores will make more money and you pay the price. Tell Congress

0:22.7

to guard your card because Americans lose when politicians choose. Learn more at guard your card.com.

0:30.2

Hey, T&B listeners. Before we get started, heads up. We're going to be asking you a question at the top of

0:35.6

each show for the next few weeks. Our goal here at Tech News Briefing is to keep you updated with the latest headlines and trends on all things Tech.

0:43.9

Now we want to know more about you, what you like about the show, and what more you'd like to hear from us.

0:50.3

What kind of stories about tech do you want to hear more of?

0:53.5

Business decision making? Boardroom

0:55.4

drama, peeking inside tech leaders' lives, tech policy? If you're listening on Spotify, look for our poll under the episode description.

1:03.0

Or you can send an email to TNB at WSJ.com. Now onto the show.

1:11.6

Welcome to Tech News Briefing.

1:13.4

It's Monday, May 12th.

1:14.9

I'm Julie Chang for the Wall Street Journal.

1:17.6

Apple is facing an existential crisis.

1:20.6

Should it keep focusing on hardware, what it's been known for, or pour its energy into

1:25.0

improving software, namely theory.

1:27.9

Our senior personal tech columnist will tell us what the two paths would look like for the iPhone maker.

1:33.1

Plus, we'll tell you about the secretive chip lab cooking up Amazon's secret sauce to success.

1:40.6

But first, it's been a tough year for Apple.

...

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