Welcome to entrepreneurs, The Playbook. I'm David Meltzer, and we are blessed. It's going to be a

colorful episode of the playbook. We have Vicki Lozano here. She's the CMO, the chief marketing

officer of a company that's been with me almost my entire life, has gotten me in trouble as a

kid and has kept me out of trouble as an adult.

The chief marketing officer of Crayola, Vicki Lazano, welcome to the playbook.

Thanks, David. It's so great to be here with you.

You know, it's so amazing about Crayola, which to me is symbiotic with creativity,

is that it never has gone out of style. You know, I have four children.

I'm preparing for grandchildren. And I'm sure the first gift that I will give them are my set of

crayola crayons and markers and other chalk. And the list goes on and on. But I want to inspire kids today to be creative and I think

we're losing a lot of that in the content fed generation that's why kids should read they should

sell they should learn AI and they should buy crayola products so they can learn how to develop

their imagination how much of creola is truly based off of encouraging and inspiring everyone,

all generations, to be creative?

Well, David, actually, I couldn't say it better myself.

I think you've captured it incredibly well and you nailed it exactly right.

I think creativity is incredibly important.

We think it's a really a critical life skill, a critical life mindset. And it's something that

you know, Kerala as a brand has sort of was, A, was founded on 122 years ago, continues to

really believe and continues to, you know, champion through our campaign for

advocacy, for campaign for creativity and all the work that we do, whether it be supporting

parents and creative, creative moments at home, whether it be supporting educators and how,

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