4.7 • 9.2K Ratings
🗓️ 3 August 2023
⏱️ 9 minutes
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0:00.0 | NPR. |
0:12.0 | This is Ian DeKyder from Planet Money, I'm Darian Woods. |
0:14.7 | And I'm Whalen Wong. |
0:16.0 | We are about a month into the launch of Threads, the new social network app from Instagram. |
0:21.3 | And what a month it has been. |
0:23.6 | First Threads had a record breaking debut, then after the initial rush, engagement seemed |
0:28.2 | to follow a cliff. |
0:29.3 | Yeah, it was a sugar rush of social media excitement. |
0:32.9 | You know, Twitter is looking on a little jealous, so it gets an image change. |
0:36.6 | It changes its name to X. |
0:38.6 | Then the company puts up and takes down a big glowing X on the roof of its corporate headquarters in San Francisco. |
0:45.1 | And the platform formerly known as Twitter is still kind of trucking along. |
0:49.8 | I mean, I'm still posting and reading tweets. |
0:52.6 | So am I. |
0:53.7 | But Threads does present a competitive threat in a way that other alternatives |
0:58.3 | haven't so far. |
0:59.6 | Can it go all the way and become the dominant app for short-form posts? |
1:04.2 | That's the question. |
1:05.2 | So today on the show, an economist who specialises in online networks |
1:09.5 | helps us tease out the different ways the social media battle could play out. |
1:14.6 | And along the way, he tries to find where all the other economists are hanging out. |
1:19.2 | That's after the break. |
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