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The Brett Cooper Show

The Lie Women Are Being Sold About Divorce | Episode 138

The Brett Cooper Show

Brett Cooper

Society & Culture

4.81.9K Ratings

🗓️ 19 February 2026

⏱️ 24 minutes

🧾️ Download transcript

Summary

From TikTok to The New York Times to Emily Ratajkowski calling divorce “chic,” Gen Z is glamorizing the end of marriage — and brands are cashing in. Let’s talk about how we got here, why divorce is being marketed as empowerment, and what this trend actually says about marriage, commitment, and modern culture. Join the Cooper Confidential Community to get Farm vlogs, Q&As, and ad-free episodes: https://cooperconfidential.com The Pendragon Cycle: Rise of the Merlin is now streaming on DailyWire+ Good Ranchers: Celebrate America’s 250th with Good Ranchers—100% American-raised meat delivered to your door. Subscribe now at https://GoodRanchers.com and get $25 off your first box with code BRETT! Silencer Shop: Make your shooting experience smarter, safer, and seriously more fun - Head to https://SilencerShop.com/Cooper #brettcooper #brettcoopershow #thebrettcoopershow Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:24.1

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0:25.1

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0:30.0

All right, guys, so two days ago, the women's clothing line, Reformation, it is well loved by

0:35.1

girls everywhere.

0:36.1

They went viral for debuting a divorce collection right after

0:40.0

Valentine's Day and the internet lit up. Women online were applauding them for how sexy and

0:45.1

cool this was while others were very obviously lamenting over the commercialization and normalization

0:49.7

of divorce. And so to that, I say, what is happening with Reformation is the culmination of a year's long divorce rebrand. And women and society, we are worse off for it. Also, guys, wanted to let you know that my big episode of the Penn Dragon cycle Rise of the Merlin is out today on Daily Wire Plus. So if you want to see the trailer for that episode, it'll be at the end of today's video. All right now, diving into today's story, which I'm so excited about, almost immediately when Reformation launched this whole capsule collection, which we will get to, we're going to be talking about. I immediately thought of a New York Times article that went viral this fall. And I remember seeing this back at the end of September and I was still on maternity leave, so I did do an episode about it. So this is like so full circle. So I'm very excited to finally be able to talk about it because it was so asinine and so insane. The opening paragraph alone was enough to kill a Victorian child. That is what I'm trying to say here. The article is titled, What does Gen Z divorce look like? And then they say, for one, think speed is of the essence. Alright, so this is the opening paragraph. So in 2021, Kira Benson, a violinist living in Seattle, that's the first sign that something is amiss, knew that it was time to get a divorce. Ending their two-year lavender marriage wasn't an easy decision, but the musician had a supportive ally. Quote, if you have to dump your ex-husband, mix, M Mix, Benson said, co-dump him with his mistress.

2:02.6

Mix, mix, mix, not Miss, Mix Benson, co-dump him with his mistress.

2:06.6

And then they go on and write before the breakup,

2:08.6

Mix Benson, 27, who uses the pronoun they, what do you know, Seattle,

2:12.6

checked in with their therapist, who said that a divorce would be a, quote, good choice.

2:16.6

Out of queer solidarity, they informed their husband's mistress.

2:21.3

This was kosher in McSpenson's arrangement, which was not a legal marriage, but a domestic

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