You were telling me about a new business model you guys had doing MRR and you know kind of like what

Sam ovens and hormones you were doing and when you said all that it just reminded me of this big debate

I had with Sam Ovens and Rudy

mower and Bill Houser. So we were all at this mastermind is about two years

ago and you know we're all just having

dinner together and we're just talking about what's better organic or paid at that

time I was not really doing any paid I had built everything off organic and all three of them were like how. Like that makes no sense. I was like I don't know dude I just freaking try to make great content and let the rest fall where it may and all of them had been massive paid ads guys.

That was how they built their businesses.

And Sam had just started to get back on YouTube,

and he was like, no, I'm with Ryan.

Like, organic is the way that is how you get

sales that is how you get the highest quality leads he's like and he's the

guy who taught everyone paid at sure right and And he was like, no, it's, Ryan's right.

But you know, it's a hybrid.

I think it's a blend.

It's a hybrid.

Yeah, but you can be successful with one,

but like you can be really successful with both yeah and

that's kind of where we're at now where I've built out my own marketing team and like

we're very much a hybrid and I'll even say is I got in my journey now. I went from one extreme of organic to saying,

okay, cool, now I'm not going to like pitch as much organically. Let me just pitch through paid. And now what I've realized is we've lost sales because I did that and I can see it in the data and I'm like okay

You actually do need to just do both at a high level.

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