4.6 • 1.6K Ratings
🗓️ 17 February 2022
⏱️ 16 minutes
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0:00.0 | This is the Atlas Obscura podcast. |
0:10.6 | I'm Johanna Mayer and right now I'm in Brooklyn at the corner of Bedford Ave in Beverly |
0:16.4 | Road in the Flatbush neighborhood. |
0:18.4 | It's a busy corner right along a bus route and I'm looking at this old sear's store. |
0:25.9 | It's closed now and it's really big. |
0:28.5 | It's got all these art deco designs on it, kind of like what you'd see on the Empire |
0:32.8 | State Building and there's this big tower that says Sears Robot and Company. |
0:40.4 | Inside this store, 50 years ago, a group of teenagers went to work and inside this store, |
0:48.5 | their lives changed forever. |
0:51.4 | So today we're going to meet them and we're going to go inside. |
0:56.3 | Come for the deals, stay for the love story, after this. |
1:26.3 | For a couple generations of Americans, Sears and Robot was the biggest name in retail. |
1:41.5 | Sears actually started as a mail order catalog back in the late 1800s. |
1:46.1 | The business model was that you could buy any item that you could possibly imagine all |
1:51.1 | in one place, vacuums, clothes, guns, even entire houses. |
1:57.2 | People could shop without ever leaving their homes, kind of like Amazon before Amazon. |
2:03.0 | The first brick and mortar store was built in 1925 and they expanded quickly. |
2:09.0 | It was back in 1932 that Sears opened their store here in Brooklyn, New York. |
2:14.9 | Eleanor Roosevelt gave a speech at the opening and she made the first purchase, a pair |
2:20.0 | of baby shoes. |
2:22.0 | And despite opening right smack in the middle of the depression, this Sears in Brooklyn |
2:28.1 | became one of the top stores in the country. |
... |
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