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The Atlas Obscura Podcast

The Last Sears in New York City

The Atlas Obscura Podcast

SiriusXM Podcasts & Atlas Obscura

Society & Culture, Places & Travel

4.61.6K Ratings

🗓️ 17 February 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

Producer Johanna Mayer takes a trip to the last Sears in New York City, a Brooklyn landmark, with two people whose lives were shaped by the department store.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Atlas Obscura podcast.

0:10.6

I'm Johanna Mayer and right now I'm in Brooklyn at the corner of Bedford Ave in Beverly

0:16.4

Road in the Flatbush neighborhood.

0:18.4

It's a busy corner right along a bus route and I'm looking at this old sear's store.

0:25.9

It's closed now and it's really big.

0:28.5

It's got all these art deco designs on it, kind of like what you'd see on the Empire

0:32.8

State Building and there's this big tower that says Sears Robot and Company.

0:40.4

Inside this store, 50 years ago, a group of teenagers went to work and inside this store,

0:48.5

their lives changed forever.

0:51.4

So today we're going to meet them and we're going to go inside.

0:56.3

Come for the deals, stay for the love story, after this.

1:26.3

For a couple generations of Americans, Sears and Robot was the biggest name in retail.

1:41.5

Sears actually started as a mail order catalog back in the late 1800s.

1:46.1

The business model was that you could buy any item that you could possibly imagine all

1:51.1

in one place, vacuums, clothes, guns, even entire houses.

1:57.2

People could shop without ever leaving their homes, kind of like Amazon before Amazon.

2:03.0

The first brick and mortar store was built in 1925 and they expanded quickly.

2:09.0

It was back in 1932 that Sears opened their store here in Brooklyn, New York.

2:14.9

Eleanor Roosevelt gave a speech at the opening and she made the first purchase, a pair

2:20.0

of baby shoes.

2:22.0

And despite opening right smack in the middle of the depression, this Sears in Brooklyn

2:28.1

became one of the top stores in the country.

...

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