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At yesterday's Tory Party Conference, party leader David Cameron delivered a speech that promised

to unify and clarify the conservative message to the British electorate.

A new rebranding is underway in the Tory bid to win back the majority as they move closer to center and, ironically, closer to the new labor opposition.

How can voters know right from left?

Here it is sort it out a bit,

is Cato's director of media relations Jamie Detmer,

who has previously worked as both a journalist and broadcaster

serving on a staffs of the Times of London and the Sunday

Telegraph.

What was on the agenda this week for Conservatives at the Party Conference?

For the Party manages to further define their new leader David Cameron for the British electorate,

to try to continue the process of persuading British voters that the Conservatives are ready to be an alternative in government to labor.

There's a subtext here as well.

They're trying to make themselves appear

the party of the future as opposed to the party of the future

as opposed to the party of the past.

So we've had some very bizarre things for conservatives so we haven't really associated with them in the past of

Cameron the party leader trying to embrace the MySpace generation, the YouTube generation.

He's even got a website where you can see him in the morning making

...