Good morning, everybody. This is Russell Brunson. Welcome to the Marketing Secrets podcast.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture

capital? We're spending money from our own pockets. How do we market in a way that lets us get

our products and our services and the things that we believe in out to the world and yet still

remain profitable. That is the question in this podcast will give you the answers. My name is

Russell Brunson and welcome the marketing secrets. All right everybody. So by the time to listen to this, I'll probably be AF Funnel Hiking Live. Maybe it'll be over. I don't even know. But I just wanted to record this as I'm getting closer and closer to the deadline. And the amount of things that have to get done seem to multiply and multiply. And you always think, like, as I get closer, all these things will be done. And it'll be easier and easier. But it's the exact opposite. The closer you get, the more things you forget. And the more, um, the more things it becomes that it gets deeper, deeper, deeper. Oh, and it's, it's crazy. So heading the off right now. It's Wednesday, 10 in the morning. And we're last like two nights

nights in a row. We've been up there all night getting the order forms done and getting the print done and the event guides and then the PowerPoint slides and then the PowerPoint slides and then there's more PowerPoint slides. And then, oh, we're going to launch a viral video of the thing. So we've got to do the print for that. Plus the social strategy. Plus there's the end of some of got the new videos that are going on. I record voice or worse for that. Then I lost my voice and I,

and so now I got to record it again because my voice

sounded horrible in the last one and like keeps going and like i don't even have one of my presentations

done yet i think i had six presentations so it's like like all of them have some done but none of them

are done and oh and it a lot. That's just my

play. And there's the rest of the team. There's, there's so many, so many moving parts and so

many moving pieces. And it gets overwhelming and it gets stressful. And, um, but I don't want you to

feel bad for me. I wanted to share this because I know for all of you guys you're going through this as you are approaching the launch of your thing. It could be a funnel, could be a book, could be a product, could be a webinar, could be a course, could be a new physical product. Whatever your thing is, is you're trying to launch it. The closer you get to the deadline, the more stuff starts coming up and the more things there are and your body does not like

it and it freaks out and all it wants to do is just like run away from this pain and shut everything down and be like, stop, like just leave me alone. I want to go to bed. And most people do. Most people like just break and they crack under the pressure. They're like, you know what? I'm going to go to I'm going to go to bed.

I'm tired.

But the reason I want to share with this,

do you know what, I'm going to go to, I'm, I'm going to go to bed. I'm tired.

But the reason I want to share with you guys is because, I think one of the reasons why people do that is because they let themselves off, right?

They're like, well, there's all the stress and pressure of the thing.

And then they, if there's not like this hard date, then they just let the hard date slip and slide and slip and slide and moves from a day to a week, a week to two, two to a month, month to multiple months to years and, and nothing ever gets done. And I think one of the reason why I've been so successful in this business is not because I'm the best performer. I don't think I am.

I'm not because, well, we do have the best product, but you know, come on now.

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