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The growth of internet ad spending means you're going to see more meal kits in grocery stores.

Welcome to the Knock On Effect. knock on effect. This is the Knock On Effect, where we start with the thing you know and end up in a strange place.

I'm Justine Underhill and joining us today we have Alex Rosenberg.

Hello.

And we have our very special guest here, week two in a row, Roger Hearst.

Hi again.

Okay, great.

So we're going to go on this journey of discovery from internet

ad spending all the way to meal kits in grocery stores and and just to give a bit

...