Do you want to hear something crazy? According to a recent study done by the tech company

Domo, it's estimated that 188 million emails are sent every single minute. You've probably

been told that email marketing is essential for your business. How do you cut through

all that noise in your customers inbox? From the Ramsey Network, this is the Entrez Leadership

Podcast where we help business leaders grow themselves, their teams, and their profits.

I'm your host George Campbell and today's episode is all about how to use email marketing

in your business, which connects to our business driver of plan. Our first guest is Amy

Porterfield. She's an online marketing expert and host of the top rated podcast, online

marketing made easy. Through her digital courses, she teaches online marketing to entrepreneurs

and students all over the world. In our conversation, we walk through a step-by-step process

that will help you develop an effective email marketing strategy for your business. In

our second conversation, I talk with Ramsey leader Casey Maxwell on how to create a company

newsletter that your customers will actually want to read. So stick around for that.

Let's get to it. Here's my conversation with Amy Porterfield on email marketing. Amy,

it's so good to have you today. How you doing? Good. Thanks. I appreciate you having

me here. Well, I'm a huge marketing nerd and so I'm excited to dig into this stuff.

There's a lot of new social platforms out there. I think as the business owner, you're

like, oh, I guess I got to get on TikTok now and I got to get on the new social platform,

which makes me think there's this myth out there that email marketing is dead. Is the

myth true? The myth is absolutely not true. Here's why. First of all, email converts four

times faster than any social media platform. It's been proven over and over again. Here's

something I think everyone listening needs to know. If you build your business on social

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