The Keys To Building Successful Partnerships | Interview with Cleveland Cavaliers CEO Len Komorowski & Jeff Marks, CEO of Innovative Partnerships Group

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 30 November 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss: [3:56] - How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry [6:04] - Why some businesses can better create sustainable revenues by adjusting their approach [10:39] - How the sponsorship space has evolved as technology progresses [21:50] - Their predictions for what might change for sports fans in 2022 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Len Kamarowski,
0:03.6	CEO of the Cleveland Cavaliers and Rocket Mortgage Fieldhouse,
0:08.0	and Jeff Marks, CEO of Innovative Partnership Group.
0:10.9	And we're going to talk about C-O-I.
0:14.8	It is the new code word for making money, helping people,
0:18.0	and having fun.
0:19.2	Plus, we're going to talk about Swenson's.
0:21.0	Join me for all this and more on the Playbook.
0:24.9	This is Entrepreneurs the Playbook.
0:27.2	For each week, I bring you some of the greatest athletes,
0:30.2	celebrities, and entrepreneurs to talk about their personal
0:34.1	and professional playbook to success,
0:36.4	and what made them champions on the field and in the boardroom.
0:41.0	I'm your host, David Meltzer.
0:43.3	I have, I just have to say, I know the Lakers are going to go crazy.
0:46.8	The CEO of my favorite basketball team of all time,
0:49.7	the one I grew up with, we were just talking about a guy named
0:53.0	Bingo Bobby Smith, Len Kamarowski.
0:55.8	He is the CEO of the Cleveland Cavaliers and, of course, Rocket Mortgage Fieldhouse.
1:00.4	With both of our friends, Jeff Marks,
1:02.5	CEO of Innovative Partnerships Group.
1:05.9	Welcome, gentlemen, to the Playbook.
	...

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