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The Playbook With David Meltzer

The Key to Rapidly Growing Your Community With Matt Zingler: Cofounder & CEO, Rolling Loud Music Festival | #ThePlaybook #475

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 9 October 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Matt Zingler, Co-Founder & CEO of Rolling Loud Music Festival, shares his thoughts on how a couple of failures helped the Rolling Loud team learn the right way to build a marketing platform for their events, as well as why having a business partner to lean on during tough times played a key role in his success. Zingler and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why providing an exceptional experience has helped to turn Rolling Loud attendees into their biggest promoters, the reason that Matt believes that open-air festivals have a distinct advantage over other music events, and how to give fans the most value for their ticket. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the Playbook, I have the biggest and best hip-hop festival of all time.

0:04.9

The co-founder Matt Zingler of the Rolling Loud Music Festival.

0:09.5

And we're going to talk about the bug light strategy and crossover between athletes and

0:17.0

entertainers and how important it is to the festival. Join me for all this and more on the Playbook.

0:24.8

This is Entrepreneurs the Playbook. For each week I bring you some of the greatest athletes

0:30.1

celebrities and entrepreneurs to talk about their personal and professional playbook to success

0:36.3

and what made them champions on the field and in the boardroom. I'm your host David Meltzer.

0:42.8

I have Matt Zingler. He is the co-founder of the Rolling Loud Music Festival. If you haven't

0:48.4

heard about the Rolling Loud Music Festival, you're not in the music. That's for sure because I am

0:53.3

old and I even know about it. Welcome to the Playbook Matt.

0:58.3

Thank you David. Looking forward to this interview.

1:00.8

I am too. You know why? Because you might not know this but our careers in the idea of what

1:06.0

you're doing parallels how I've made my money in sports agency. I had a philosophy that if you

1:12.8

could provide the right experience and bring the right bug lights to that experience at an affordable

1:20.3

price to bring them there, that you could create extraordinary margins because people will come to

1:26.3

extraordinary experiences with the right bug lights. For me, the bug lights were you know,

1:30.8

Warren Moon and Steve Ackman and Troy Ackman and Steve Young and Lennox Lewis at Vander Sabathy

1:37.6

Ramirez, all the great athletes. But you've taken a very similar approach to music. When did you

1:44.4

realize what I have defined as the bug light approach to business that if you bring the right

1:49.8

talent and experience, they will come? I don't think I realized that until I failed a few times,

1:58.0

right? So it's like, you're like, why is anybody here and what do I do wrong or how do I amplify it?

2:05.9

And then you kind of get down to, well, the marketing promotion of the event and how are we doing

...

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