On this episode of the Playbook, I have the biggest and best hip-hop festival of all time.

The co-founder Matt Zingler of the Rolling Loud Music Festival.

And we're going to talk about the bug light strategy and crossover between athletes and

entertainers and how important it is to the festival. Join me for all this and more on the Playbook.

This is Entrepreneurs the Playbook. For each week I bring you some of the greatest athletes

celebrities and entrepreneurs to talk about their personal and professional playbook to success

and what made them champions on the field and in the boardroom. I'm your host David Meltzer.

I have Matt Zingler. He is the co-founder of the Rolling Loud Music Festival. If you haven't

heard about the Rolling Loud Music Festival, you're not in the music. That's for sure because I am

old and I even know about it. Welcome to the Playbook Matt.

Thank you David. Looking forward to this interview.

I am too. You know why? Because you might not know this but our careers in the idea of what

you're doing parallels how I've made my money in sports agency. I had a philosophy that if you

could provide the right experience and bring the right bug lights to that experience at an affordable

price to bring them there, that you could create extraordinary margins because people will come to

extraordinary experiences with the right bug lights. For me, the bug lights were you know,

Warren Moon and Steve Ackman and Troy Ackman and Steve Young and Lennox Lewis at Vander Sabathy

Ramirez, all the great athletes. But you've taken a very similar approach to music. When did you

realize what I have defined as the bug light approach to business that if you bring the right

talent and experience, they will come? I don't think I realized that until I failed a few times,

right? So it's like, you're like, why is anybody here and what do I do wrong or how do I amplify it?

And then you kind of get down to, well, the marketing promotion of the event and how are we doing

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