There isn't one kind of communication that works.

There is wanting to communicate that works.

That's a goal.

When we assign someone a label without knowing them, we assume that they maximize that label.

I spend 2% of my time thinking about politics. Why are we

letting this 2% dominate how we see each other when there's 98% where we have a lot in common?

Communication is a superpower. Politer prize-winning journalist and best-selling author Charles Duhigg

knows that as well as anyone. He's influenced millions of readers through his work over the years and has proven that good storytelling is the key to transforming the way we collaborate, influence, and ultimately connect.

What's the toughest conversation you've had in the last year?

It rocked my world.

I learned from different sources that I think the best way to become interesting is to be interested.

So the hack is, you're kidding me.

Right.

As I was doing research on your story, fascinating that as you decide to move from one sector to journalism.

Yeah.

And then pretty early on, you are in Iraq.

Yes.

Yeah.

And I really fascinated within the context of communication.

And you talked a lot.

I've seen interviews about habits and things you learned in Iraq about habits through the military.

But I'm also curious, in that part of the world, in a war-type situation, very tense,

...