The Key to Automotive Industry Disruption: Become Customer-Obsessed - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 22 May 2019

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: “Today’s average high-end car has roughly seven times more code than a Boeing 787” (mckinsey.com). The auto industry faces unprecedented changes: ride and car-sharing, electrification, autonomy, climate change regulation, new ownership and distribution models. Each one challenges the industry’s ability to be nimble and quickly reinvent itself, neither of which automotive does well. What will it take to turn customers into fanatics, products into obsessions, employees into ambassadors, and brands into religions? The experts speak. Jordan Katz, Qualtrics: “The dinosaurs became extinct because they didn't have a space program. And if we become extinct because we don't have a space program, it'll serve us right! (Larry Niven as quoted by Arthur C. Clarke). Moncombu Raju, SAP: “The world’s gone from flat, to fast, to deep (and probably be psychic next)!” (Thomas L. Friedman). Join us for The Key to Automotive Industry Disruption: Become Customer-Obsessed – Part 2.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.3	This is Coffee Break with Game Changers, presented by SAP.
0:17.3	The best run business is Run SAP.
0:19.9	Your host and moderator is Bonnie D. Graham.
0:22.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.2	Welcome, welcome, welcome.
0:33.6	If you want to run with the game changers, or I should say if you want to drive with the game changers, you're absolutely positively in the right place because this is where the best run. Sometimes we're driving, and that's a key hint to our topic today. Let's see what the buzz on the street is. Listen up. Electronic innovations have accounted for the overwhelming majority of advances in modern vehicles.
0:56.5	Yes, I'm talking cars.
0:57.9	I'm talking automotive.
0:59.2	I'm talking anything on wheels.
1:01.2	Today's average high-end car, and you, our listeners around the world, you may own one of those,
1:07.0	today's average high-end car has roughly seven times more code than a Boeing 787.
1:13.7	So think about that.
1:15.1	A lot of tech in our cars today.
1:17.4	What's going on?
1:18.1	And that's from a McKenzie study on Industries, Automotive, and Assembly, a roadmap to the future for the auto industry.
1:25.1	Now, the audio industry is facing unprecedented changes.
1:28.6	Come on, nothing is the same as it was.
1:30.6	Maybe when you bought your first car, when your mom and dad bought you your first car,
1:34.4	or when you took driver's ed back in whenever.
1:36.7	If you're a younger driver, this may not be such a surprise to you.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bonnie D Graham, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bonnie D Graham and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.