Hey everyone, I'm Aisha Harris from Pop Culture Happy Hour.

Our team is off today, so we're bringing you an episode of NPR's It's Bene Minute.

Every week our pal Bernie Loose talks with people in the culture who deserve your attention

and wraps the week with journalists in the know.

This episode is about the Kardashians and whether you're into them or not, one thing is definitely

true.

You can't avoid them.

So Brittany unpacks how the Kardashian family went from Hollywood delisters to an American

institution.

The episode also includes a look at the celebrity skincare syndicate.

What are all these people trying to sell us and what are they buying?

Enjoy the show!

Hey y'all, you're listening to It's Bene Minute from NPR.

I'm Britney Loose.

Okay, so I haven't kept up with the Kardashians in about 10 years.

But if you are plugged into culture in any way at all, they're unavoidable.

Not only have they launched themselves to the heights of American celebrity and society,

they've amassed an astounding amount of real power.

The Kardashian Enterprise makes just as many headlines for a Halloween costume reveal

as it does for famous ex-husband who go on anti-Semitic rants.

Kim Kardashian could just as easily find an audience in the Oval Office as she can convince

millions of people to buy into her product lines.

...