An Instagram post gets an unexpected boost, a Tik-Toc catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media stardom is made.

It's a different kind of fame that's not always as glamorous as it looks.

From Spotify and the Ringer Podcast Network, I'm

Melissa Bureznak.

You can listen to this blue up on Spotify

or wherever you get your podcasts.

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Issemyaki. Hello and

you're doing amazing sweetie a Kardashian's recap show on the

Ringer reality TV podcast.

My name is Amelia Wettemire and as always I am here with my

wonderful co-host Zach Peter. Zach, how are you doing?

I'm doing amazing sweetie, especially after this week's episode.

Like I am living life, like I feel like the Kardashians are back.

Yeah, it was fun. I enjoyed this episode definitely. I, yeah, I mean we'll get to it obviously, but it was a lot of like older elements mixed with newer elements,

...