4.9 • 2.1K Ratings
🗓️ 1 December 2025
⏱️ 109 minutes
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Our interview with Jackie McKeown is setting the pace. Jackie—the creative and design director of Literary Sport—was in town from Toronto and made a pit stop on the pod to chat vintage illegal wrinkle-free fabric treatments, littering while running, viral Toronto dialect and slang, what's going on with Literary Sport and how it's different from all the other performance lifestyle brands out there, whether regular people who just so happen to stay active actually need performance to begin with, running's bro culture and the gear it inspires, run club discourse and their typical members, Japanese nylon built for ninjas, the beauty of modular clothing and intuitive design, Substackers that actually move the needle, big brands can steal the sauce but they'll never have the recipe, a frank discussion on pricepoints, the best and worst parts about working with her life partner Fran, go-to cheat meals, running shoes without heels, Canadian humility, that time she worked with Drake and organized his shockingly expansive archive, and much more on Jackie McKeown's interview with The Only Podcast That Matters™.
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| 1:02.5 | how's you running? But never, what are you running from? Her brand literary sport is setting the pace for the new wave of performance brands. |
| 1:08.4 | It's a marathon and she's going to sprint the whole way until the big dogs of sportswear start to sweat or more likely just copy her shit. Call this cardio queen Rob Ford because she's got that runners high based in Toronto and she's getting active on the pod today trying to set a PR and yapping. Here to chat with us about the future of active wear brands, styling Drake and if run clubs actually get you laid, creative director |
| 1:28.4 | and design director of literary sport, Jackie McHugh and Jackie, how the hell are you? |
| 1:32.3 | I'm excellent. How are you guys today? Fantastic. You didn't wear running shoes? I didn't wear |
| 1:36.6 | running shoes. No, I walked here today. A leisurely stroll. Although these are comfortable |
| 1:42.8 | loafers, I probably could have, you know, could have jogged. |
| 1:45.1 | What did you what did you wear today? Well, today I'm obviously wearing some literary sports. So I've got something coming for fall 26. I'm wearing our little half sip in plaid in a serious sucker plaid. The running cardigan from the season. Some vintage gap khakis. Oh. Andena Loafers. What about the undershirt? The undershirt is also a literary sport. Oh, nice. Lifestyle tea. What about the socks? The socks? Oh, that's a really good question. I want to say that the socks are probably potentially com C. Ooh. Okay. What about this fucking crazy hat? Yeah. The hat is like the most asked question was just so funny. It's like a thrifted hat that was definitely handmade. It's like you can tell the stitches are a bit janky on the inside. Okay. This was definitely like a project. I have a small head so probably didn't fit them and they were like, damn, I made this hat too small. So I've benefited from it. But yeah. Their loss is your gain. It's an interesting silhouette, obviously. It's a polar fleece? It's a polar fleece, yeah. You wear it while running, no? Well, I will wear it while running, but I typically, it's, it's a daily. As soon as it gets to this temperature, it's a daily wear. What about the coat? The coat is of vintage Armani. Ooh. You and me both. |
| 3:07.6 | And you know, I got my show. Shout out my partner, friend. Her mom found this for me also thrifting. She's a thrifting queen, her mother, yeah. And so she's found us some, like, you know, amazing, like, Rothlorn suits and things like that. And she just kind of knows now. Like, it's like, if you're like, I'm looking for this stuff, she'll send a photo from the thrift. Like, just like, you know, amazing like Roth Lauren suits and things like that. And she just kind of knows now. |
| 3:25.7 | Like it's like if you're like, I'm looking for this stuff. She'll send a photo from the like, just like, older woman who's just like got fantastic taste. So she, she found that for me. Vintage Gap. Is that something you're collecting quite a few of hers? That she's like, you just saw these khakis. I mean, not specifically, but I do really like 90s gap. I have, I do actually have quite a few 90s gap pieces. |
| 3:27.6 | Like my favorite leather jacket is this like, |
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