Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

It began with heartbreak, a young woman alone, widowed, pregnant in a foreign land.

Her name was Lena Hemelstein, and she had crossed the Atlantic with little more than hope in her suitcase and tragedy waiting on the dock. Her

husband, gone. Her future, uncertain. Her child, unborn. With rent due and no income, Lena faced a choice, cling to the past,

or bet on her future. She did something desperate. She took off her wedding ring, her last

connection to the man she loved, and she ponded. The money bought her a single sewing machine. Not much, you'd think, but it was her

comeback engine. She began sewing for neighbors, not gowns, not glamour, maternity wear. Why? Because she

knew the struggle firsthand. She remembered the shame, the discomfort, the invisibility.

And she made a decision, if the world won't serve women like me, then I will.

Word spread.

Orders flooded in.

Soon she opened up a tiny shop in New York City.

Then one day she walked into the bank to open a business account.

The clerk looked up from his form,

name, she said softly, Lena. He scribbled, then paused. You said, Lane? No, Lena, but he was

already stamping it. Lane Bryant, he read. She looked at the paper, paused, and smiled. That'll do, she said. What began with

a misheard name became a movement. Lane Bryant wasn't just a shop. It was the first to create

fashion for women, others ignored. The first to say, you don't need to hide your body. You deserve to feel beautiful in it.

And from a pond ring, from a widow's pain, from a single stitch at a time, an empire was born.

And here's what that empire became. Lane Bryant pioneered not only maternity wear,

but became the first brand to

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