The insights that fuel SharkNinja’s biggest innovations
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 August 2025
⏱️ 41 minutes
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Summary
From humble beginnings selling vacuums on late night informercials, SharkNinja has grown to a 6 billion dollar a year business. CEO Mark Barrocas joins host Jeff Berman to reveal how the company keeps coming up with hits like the Ninja Creami, why “educated consumers” are the backbone of their business, and how they’re navigating the shifting winds of tariffs.
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Transcript
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| 0:00.0 | Hey listeners, we're launching a new Masters of Scale survey, and we'd love your input. |
| 0:06.5 | Your feedback will help us get to know you, our audience, and create content that better meets your wants and needs. |
| 0:13.8 | Go to Mastersofscale.com slash Survey 25 to weigh in. |
| 0:18.5 | Again, go to Mastersofscale.com slash survey 25 to give your feedback. |
| 0:25.4 | Is your AI built for everyone, or is it built to work with your businesses' data? |
| 0:31.0 | IBM helps you integrate and govern unstructured data wherever it lives, so your business can |
| 0:36.3 | have more accurate AI instead of just more of it. |
| 0:39.7 | Get your data ready for AI at IBM.com, the AI built for business. IBM. |
| 0:48.1 | Much faster, much easier, and much better than ever before. 100% guaranteed. |
| 0:55.8 | This was what promotion for Mark Maracchus' company sounded like in its early days. |
| 1:01.2 | Classic late-night infomercials for its mops and vacuums. |
| 1:05.5 | This is the new shark's theme pocket. |
| 1:08.4 | It is next generation steam cleaning technology. Look at the swivel. |
| 1:12.4 | Whoa! Well, I love my regular steam op, but this looks really new and different. |
| 1:18.5 | But Insomniacs watching TV aren't the only ones hearing about their products these days |
| 1:23.2 | because social media influencers can't stop talking about them organically. |
| 1:28.8 | Come bread this week's ninja creamies. |
| 1:30.9 | I've been using this recipe every single day for almost two years. |
| 1:33.8 | It's literally less than 200 calories and 30 grams of protein and never get. |
| 1:37.7 | For a strawberry survey, Ninja Creamy, I'll take some frozen strawberries. |
| 1:41.6 | Of course. |
| 1:42.2 | This is my ninja creamy, and I've been using it just about every single night over the past couple months, |
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