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slash voxpod this is recode media peter kofka that is me i am recording this in brooklyn

which my guest describes in his

book, is a place where you get farm-to-table dinners, cashmere sweaters, and watch prestige television.

That guest is Mark Bergen. I used to work with him, and he has since gone on to bigger and better

things. He's now at Bloomberg. He's a longtime Google Reporter. It has an excellent book out now called Like, Comment, Subscribe. Inside YouTube's Chaotic Rise to World Domination. It is a book I've been literally waiting for him specifically to write for years. Welcome, Mark. Thanks, Peter. It's great to be here. I don't wear any cashmere sweaters. I felt a little challenge by your description of Burma. Yeah, sorry. I thought for to keep that line in.

So that was one of the ones I fought for. I nearly stumbled in the intro because you no longer

cover Google for Bloomberg after doing it for years and years. You did it for us at Recode. But you've moved on. We should get that out of the way. You're no longer the head of Google coverage.

Yeah, I still have like one foot in in YouTube world and I'm sort of gracefully stepping into a larger role and looking at climate tech and the intersection of energy and big tech.

But still very much keeping tabs on YouTube.

Okay, good.

If I was a professional podcaster, I would save that part for the end of the interview,

but now that we've done that part first.

Maybe we should start at the end of the book then, or something like that.

I know why you needed to write a book about YouTube, but you tell me why you

needed to write a comprehensive soup to nuts beginning till now history of YouTube.

...