The Importance of Storytelling with Jon Taffer

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 1 September 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today's episode of the GVAE, I'm sharing a conversation I had back in 2017 with Jon Taffer, creator, executive producer, and star of Bar Rescue and hospitality and general business consultant. We discuss the powerful motivators of fear and pride, why businesses fail, and the importance of storytelling in business. Jon shares his unique insights into marketing strategies and the role of emotional intelligence in success. We also talk about our personal interests and how they've shaped our careers. This episode is full of incredible advice for entrepreneurs of all categories, but especially if you're in the restaurant business. Enjoy!

My website:⁠ www.garyvaynerchuk.com ⁠
Check out my contemporary entertainment company: veefriends.com
Tweet Me! @garyvee
Text Me! 212-931-5731
My Newsletter: garyvee.com/newsletter

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary V. Audio Experience.
0:05.0	Hey everybody, this is Gary Vaynerchuk, and this is episode 257 of the Ask.
0:10.2	Gary V. Show, and I've got to say this at a lot of you watch or listen to this show
0:15.1	know.
0:16.1	And I just don't really consume a lot of content.
0:18.2	I produce a shitload of content, and then I watch how people engage with it.
0:22.5	But I'm very fired up to have our guests today because I'm really, besides watching
0:28.4	the New York Jets, I think his television show is one of the few things I've consumed
0:33.6	in the last three years.
0:34.6	And I go on binges, right?
0:35.6	Because they play it back to back to back to back.
0:37.6	I remember I was in Canada once, yeah, it was Canada once, and I stayed up from like midnight
0:42.5	to four in the morning back to back to back on who knows what channel they are.
0:47.5	John, I'm really excited.
0:48.5	You're here.
0:49.5	Great to be here.
0:50.5	One time.
0:51.5	Why don't you tell the VaynerNation who you are and a little bit about your career and
0:54.4	then we'll answer some questions and I'm just, I'm really excited you're here.
0:59.2	Good to be here.
1:00.2	Looking at your background, you and I have a similar background.
1:02.7	So I didn't start in the wine business, I started a restaurant business, and I started
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.