The Importance of Good Marketing | Episode 128
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 7 August 2019
⏱️ 30 minutes
🧾️ Download transcript
Summary
It does not matter if you have the very best product or service. What matters is that you have the best marketing for your product or service! Good marketing is all about perception and your belief that what you have to offer is valuable to your customers. I want you to understand the importance of really knowing the pain points of your audience and how your product is the solution. You need to be using good marketing strategies so you can advertise effectively. I hope this episode convinces you to dive deep into marketing!
SHOW NOTES:
- Episode 126 | How Growing Your Following Will Grow Your Business
- Episode 109 | Why the "Work Hard" Mantra is a Lie
- My boys Instagram - KCMO Kicks
Email us at podcast@jenniferallwood.com if you have any questions or inquiries!
Transcript
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| 0:00.0 | Hey friend this is Jennifer and this is the Jennifer Allwood show the |
| 0:03.2 | podcast for women who want to learn how to live an intentional life or |
| 0:06.4 | build their creative business. I'll be giving you my very best business tips, |
| 0:10.3 | bringing you interesting guests, giving you a daily dose of Jesus, |
| 0:13.0 | and I'm committed to always keeping it real. |
| 0:15.0 | Grab a cup of coffee and let's dive in. |
| 0:17.0 | I'm so honored that you're here. |
| 0:19.0 | Well, hey there friends, welcome back to the podcast. This is episode number 128 where we are going to talk about |
| 0:29.3 | marketing and I'm so excited because listen, is podcast is going to give you great hope |
| 0:34.3 | because if you are not the best in your industry or if you don't have the best product or if you're not the most |
| 0:39.6 | knowledgeable or all of the things you should be super encouraged because you don't need any of that. |
| 0:45.4 | You just need to be the best at marketing. |
| 0:48.3 | And I know that that, when I say that, it tends to annoy people because like those of us that are very logical were very like |
| 0:55.2 | justice oriented we want like the hardest worker the one with the best product |
| 0:59.8 | the one that's greatest at marketing to be the one that wins. |
| 1:03.4 | But the truth is that's just really not how business works |
| 1:07.5 | anymore in the year 2019. |
| 1:09.0 | So we're gonna talk about it. |
| 1:09.8 | So first real quick, I wanna share with you |
| 1:11.6 | a review that was left by |
| 1:12.6 | Juliana McWilliams of Sweet Memories flowers. So go find Sweet Memories |
| 1:18.0 | Flowers on the internet. She says on multi-passionate entrepreneur. I frequently |
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