Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am so thrilled on this episode of your brand Amplified

to have Darrell Evans as my guest today.

Darrell, thank you for being here.

Hi, Anna Gomac's super excited to be here.

Thanks for having me. Absolutely. So before we get into all the questions I have for you, which are many about working with people and how you work with people, let's get to how you started your business and what your back story is.

Interesting, yeah, so thank you. The company I currently own is called Yoko Local, one of them. I think that might be the one you want to chat about. We started

in the middle of the recession of, you know, 9, 10, 11. We started a digital marketing agency and it comes

off the heels of my jump and leap into the digital marketing space when I owned a mortgage business.

And so that was in the early parts of the 2000, it was really 2003 when I started online and I really was just looking for leverage points in the face-to-face interactions and one-to-one sales meetings that I was having at the time.

I started my first business technically at 20 but as I went through college and then took the real

entrepreneurial plunge around 2000 I just found that I was repeating myself over and over again

and I started looking at technology and email and of course all the things that would have grown up during that era. So it led us to

looking at what was going on with small businesses.

During the recession, I had a skill set in this

that most people weren't thinking about.

And partner and I met up and decided to start

our company Yoko local around 2011 and the last 12 years

we've been helping companies grow online and drive revenue and all the good things

you can think of.

Amazing. So you had that entrepreneurial spirit from an early age.

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