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The Playbook With David Meltzer

The Impact of Strategic Storytelling with Shawn Walchef

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 15 May 2024

⏱️ 14 minutes

🧾️ Download transcript

Summary

In today's episode, I'm joined by Shawn Walchef, founder of Cali BBQ Media. Shawn shares insights from his journey transitioning a traditional restaurant into a thriving media powerhouse. We discuss the role of modern technology in business growth, his experience with Toast's customer advisory board, and how strategic storytelling in the business-to-business space can significantly amplify community engagement. Listen in as Shawn reflects on building global connections and the invaluable lessons learned along the way.

Transcript

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0:00.0

This is Entrepreneurs the Playbook where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

0:11.0

David, I'm going to share a story

0:13.6

because we love lessons and stories,

0:15.6

things that I've learned through the stage theory,

0:18.2

through my time working with Dave,

0:20.4

building my restaurant business into a media business. I just got back from Boston.

0:24.8

So I was in Boston because I am on the toast customer advisory board.

0:29.2

Toast is a primary technology partner of the restaurant. They are a publicly traded

0:34.3

company. They are in a hundred thousand restaurants across not only the

0:38.8

United States, but they also have international markets that they have opened up.

0:42.8

I have two shows with toast.

0:44.9

Restaurant influencers is sponsored by toast.

0:47.8

I also have another show called Family Style, which is on YouTube,

0:51.2

which is produced by Cali Barbecue Media hosted by myself, and I got to bring the stage theory. I got to bring my media team, my production team to Boston during these customer advisory board meetings.

1:02.8

I got to interview Kelly Esten,

1:05.2

who is the new chief marketing officer

1:07.8

for the show that we produce for them.

1:10.8

I got to do a behind the scenes tour of toast headquarters, six stories,

1:15.8

brand new office in the Seaport District of Boston. And one of the most incredible things for me is thinking about compounding interests.

1:25.7

We talk, you've taught me about Noah's Ark and that most people don't believe in two by two

1:29.5

by two by two and that's not anything biblical but that has everything to do with compounding interest.

1:35.0

And when I think about the conversations that I had at toast headquarters in 2024,

...

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