The Impact of Strategic Storytelling with Shawn Walchef
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 15 May 2024
⏱️ 14 minutes
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| 0:00.0 | This is Entrepreneurs the Playbook where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success. |
| 0:11.0 | David, I'm going to share a story |
| 0:13.6 | because we love lessons and stories, |
| 0:15.6 | things that I've learned through the stage theory, |
| 0:18.2 | through my time working with Dave, |
| 0:20.4 | building my restaurant business into a media business. I just got back from Boston. |
| 0:24.8 | So I was in Boston because I am on the toast customer advisory board. |
| 0:29.2 | Toast is a primary technology partner of the restaurant. They are a publicly traded |
| 0:34.3 | company. They are in a hundred thousand restaurants across not only the |
| 0:38.8 | United States, but they also have international markets that they have opened up. |
| 0:42.8 | I have two shows with toast. |
| 0:44.9 | Restaurant influencers is sponsored by toast. |
| 0:47.8 | I also have another show called Family Style, which is on YouTube, |
| 0:51.2 | which is produced by Cali Barbecue Media hosted by myself, and I got to bring the stage theory. I got to bring my media team, my production team to Boston during these customer advisory board meetings. |
| 1:02.8 | I got to interview Kelly Esten, |
| 1:05.2 | who is the new chief marketing officer |
| 1:07.8 | for the show that we produce for them. |
| 1:10.8 | I got to do a behind the scenes tour of toast headquarters, six stories, |
| 1:15.8 | brand new office in the Seaport District of Boston. And one of the most incredible things for me is thinking about compounding interests. |
| 1:25.7 | We talk, you've taught me about Noah's Ark and that most people don't believe in two by two |
| 1:29.5 | by two by two and that's not anything biblical but that has everything to do with compounding interest. |
| 1:35.0 | And when I think about the conversations that I had at toast headquarters in 2024, |
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