This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

I'm here to talk about speaking, storytelling,

but most importantly, lessons.

Because what I've learned through my journey

in storytelling is life is about lessons. The lessons keep on coming

until we learn them. Pain is an indicator only that you have a lesson to learn. The

same lesson will keep on coming if you haven't learned that lesson.

Pain will go away when you learn the lesson.

And there's no better way to teach lessons through history, and I study history,

particularly because human nature never changes,

and it's a huge advantage in not only storytelling, but lesson learning to understand human nature.

But as history tells us that... learning to understand human nature.

But as history tells us that these lessons

are always told through stories.

And so I want to illustrate how important

in a different aspect, storytelling is by the lessons that you teach.

The number one thing I've learned about lessons, especially today with the enormous amount of

data and exposure to lessons and stories that we have, is that we of one of the last two rules of being human is that we learn lessons and we will

forget every lesson that we learned but we have the capability to remember it

remind ourselves,

recollect with the, whether you believe

in a Coshick records or the infinite loop

...