The Impact Brand Doctor: Rich Kozak's Straight Talk and Practical Advice for Uplifting Your Brand

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 6 April 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. He insists that clients maintain the integrity of the brand and "never cross the credibility line". He listens and identifies what is at the heart of the brand and how large a "footprint" the brand can have on the world and the people it touches. The simple but masterful process with which he organizes and defines the brand serves businesses well in creating the "Language-of-the-Brand" which enables the brand to take credit for its achievements and characteristics. The clean logic and process of preparing for digital marketing is a missing skill among businesses, and its results are distinguishing for those businesses diligently committed to growth and setting themselves apart to be seen as outstanding.In this episode of "Your Brand Amplified," listeners will learn:1. The importance of defining and language a brand to achieve unique credit in consistent language that transfers energy.2. The significance of authenticity in personal branding and understanding who you are as a brand.3. How to create a clear and unique brand through workshops and resources offered by Rich Kozak, founder and CEO of Impact-Driven Publishing and Rich Brands.https://thebrandyouwillbecome.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference. Well, I am so thrilled today on your brand Amplified
0:15.0	to have somebody who is as mission centered with branding
0:20.0	as I am.
0:21.0	Probably more so.
0:22.0	You do have a few more years on me. Rich Kozak but not too many. So
0:25.9	Rich you are the founder, CEO of Impact Urban Publishing and Rich Brands and you've had an amazing career in branding.
0:34.4	And we were talking before this episode,
0:36.4	you left for a little bit and then you were called back to it.
0:39.0	So will you walk us through that journey?
0:40.5	How did you fall into or decide on a career and branding and working with
0:45.0	corporations and then what was your transition like? A lot of questions there
0:49.3	and how did I choose a career and branding is that's the trickiest one, but thank you for having me,
0:53.5	Anika. It's a blessing to talk with someone like you said who is in sync with understanding what
0:59.8	brand is and what it's not. And so thank you, it's a blessing to be here for anyone who's
1:04.3	listening I am telling you what you hear on this podcast will be a blessing for
1:09.6	your business and possibly for your life. So stick around.
1:13.6	It happens all the time.
1:14.8	So I've spent 46 years defining and languaging
1:19.6	brands and launching them.
1:21.6	Most of that time was with big companies. I sat on global
1:24.9	brand teams. I ran what you might call an integrated marketing communications
	...

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