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Business Wars

The IKEA Effect | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.613.2K Ratings

🗓️ 12 September 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

IKEA has been in the game for about 80 years, earning a spot as the largest furniture retailer in the world. From the meatballs, to the maze, to the DIY furniture, IKEA is a force in our culture and our homes. David is exploring how the company became so ubiquitous worldwide, and what it's doing to keep up with the next generation of shoppers.


Featured guests: Reporter Katie Deighton of the Wall Street Journal and Holly J. Morris, NPR Training Editor. 


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Transcript

Click on a timestamp to play from that location

0:00.0

The Billy, the Lack, the Lack, the Kalax, the Maum. The list goes on. These Swedish names for furniture from IKEA have become, for better or worse, part of our American lexicon.

0:20.0

And if it feels like there is an IKEA in every major city, well, that might become even more of a reality soon. stores state site and within the next three years it's investing 2.2 billion dollars

0:34.7

to build more locations. Ikea has hit juggernaut status. Worldwide it

0:40.5

operates close to 500 stores and is valued at 21 billion dollars.

0:45.0

But Ikea can also be a source of stress.

0:48.0

Trauiling the displays and then hefting boxes onto a cart can be down right off of for some.

0:54.0

For others, however, IKEA is a place where you play pretend and make all your home furnishing dreams come true.

1:02.0

So how did IKEA become so ubiquitous in our lives, homes,

1:06.7

and culture? Coming up, we're going deep into the maze to uncover the history and

1:11.6

lure of the world's favorite DIY furniture warehouse.

1:16.0

It was the sort of wonderland that you could wander through.

1:20.0

I had never seen anything like it.

1:22.0

Stay with us.

1:26.6

Who can I talk to?

1:28.3

Can anyone relate to what I'm going through?

1:31.6

Who else understands what it's like to have cancer?

1:35.0

Sometimes you don't want to talk about cancer with people you know, you just want to talk with someone who knows how you feel.

1:41.0

Open 24-7, Macmillan Cancer Support's online community is a safe

1:46.0

space to connect with people who understand what it's like to have cancer. It's free to use

1:51.5

and anonymous. From day one, whatever you need to get off your chest,

1:55.0

community members are available day and night to offer support on the online forum.

2:00.0

Talk openly and honestly with people who've been there too.

...

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