The Identity Shift Your Business Is Begging For

The RANDA CARRABBA ICONcast™

Entrepreneurship, Business

4.7 • 724 Ratings

🗓️ 3 September 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

🎙️ ICONcast™ Episode 5 Show Notes

EP TITLE: The Identity Shift Your Business Is Begging For

💬 Episode Summary:

This isn’t a pep talk — it’s a positioning shift.
If you’ve been doing all the things but your business still feels stuck, the gap isn’t strategy.
It’s identity.

In this episode, Randa walks you through the shift from content creator to CEO stewarding generational wealth — with real stories, strategic proof, and biblical anchors. From David’s anointing to Candace Cameron Bure’s brand pivot, to client wins inside Iconique Academy, this conversation activates the identity your next level requires.

🔥 Highlights:

You’ll learn:

Why identity work is more strategic than surface-level mindset
The trap of doing more instead of becoming more
What to shift before you scale
Why the right audience can’t find you if your identity is unclear
How wealthy women actually build — and buy
📣 CTA Mentions:

Whether you feel stuck, misaligned, or invisible… this episode holds the shift.

The voice memo your future self would leave you today
Candace Cameron Bure’s alignment move and media backlash
David was anointed before he was appointed
Shalynn’s identity shift and her complete offer ecosystem rebuild
The truth about how wealthy women buy
Why clarity can’t wait — and how Icon Intelligence™ helps you scale without burnout
CTA: Ready to scale from your standard, not your stress? Mastermind details inside.

DM “ICON” on Instagram to get the [ICONIQUE™ Guide]
DM “MASTERMIND” for Mastermind waitlist details
Learn more about Iconique Academy™ inside today’s episode
See how Icon Intelligence™ co-wrote this podcast with Randa
📖 Bible Anchors:

1 Samuel 16: David was anointed before he was crowned
Proverbs 13:22: “A good man leaves an inheritance to his children’s children.”
✨ Connect:

@RandaCarrabba on Instagram
Website: RandaCarrabba.com

Transcript

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0:00.0	Hi Gorgeous. I'm Miranda Carrava, devoted wife, energetic mama, joyful daughter of the king,
0:05.3	and the founder of PowerFit and Iconic Academy. Over the past decade, I have had the opportunity
0:11.4	to help thousands of women transform physically, mentally, and entrepreneurally from the gifts that
0:18.0	God has given me. If your schedule is full but it's starting to feel heavy,
0:22.6	what you really need isn't more.
0:24.6	It's alignment and meaning.
0:26.6	Because those dreams that are keeping you up at night,
0:28.6	they are not random.
0:30.6	They are your divine assignment, sis.
0:32.6	And this, this is the icon cast,
0:34.6	where purpose meets power,
0:36.6	obedience builds overflow, and women of faith amplify their voice.
0:41.3	So their content becomes the movement that they were born to leave.
0:44.3	Each episode is going to bring you real stories, heart-led strategy, and identity activation
0:50.3	to help you build your life, brand, and business from the inside out.
0:55.0	You're not behind, you're simply becoming, and I'll meet you right where you are and walk with you where you're called to go.
1:01.0	Welcome to episode five. This one is all about identity shifting, becoming the woman that your business requires.
1:08.0	What if your future self could leave you a voice memo today? Here's what I know
1:13.8	she would say. Sis, you make it. Not halfway, not barely holding on. You make it as big as you are
1:22.4	dreaming because you are called to. Every single pain has a purpose, every loss is clear in space for better positioning.
1:32.5	And here's what I need you to know.
1:34.7	God doesn't just want to use the best parts of you.
	...

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