4.5 • 808 Ratings
🗓️ 28 November 2025
⏱️ 8 minutes
🧾️ Download transcript
Black Friday still brings more shoppers into stores than any other day of the year. For many, it’s the official kick-off to the holiday shopping season. And while Black Friday may be dominated by the Targets and Walmarts of the world, millions of shoppers will go to mom-and-pop retailers on Small Business Saturday. We'll preview this weekend's retail extravaganza. Also, Social Security benefits can act as a financial buoy for the children and spouses of deceased individuals.
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| 0:31.1 | The hunt for deals begins. |
| 0:34.6 | From Marketplace, I'm Sabri Beneshore and for David Bruncaccio. Black Friday still brings |
| 0:40.2 | more shoppers into stores than any other day of the year. This year, though, it comes at a time when |
| 0:47.2 | surveys show consumers are anxious. Marketplace's Mitchell Hartman has more on how things are shaping up. |
| 0:53.1 | The National Retail Federation |
| 0:54.9 | predicts holiday sales for November and December will rise around 4% from 2024 levels and |
| 1:01.4 | surpass $1 trillion for the first time ever. Kinshuk Jareth teaches marketing at Columbia Business School. |
| 1:08.6 | The unemployment rate right now is at about 4.4%. |
| 1:12.6 | People actually have jobs, and this is the holiday season. |
| 1:16.2 | But he says there are also contradictory signals coming from consumers. |
| 1:20.4 | Sentiment is at a near all-time low from |
| 1:23.1 | high prices that people are facing, his economic uncertainty. |
| 1:28.2 | This will be a K-shaped holiday shopping season, says retail advisor Marshall Cohen at Sircana. |
| 1:34.3 | The upper income driving the growth, the middle income starting to show some signs of vulnerability, |
| 1:41.0 | and the lower income dropping since January. |
| 1:44.2 | He says lower and middle income consumers will be laser focused on finding value, pursuing |
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