The Human Touch in an AI-Driven Marketing World: A Conversation with Thomas Helfrich

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 5 December 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you tired of the constant struggle to generate leads and build your brand? This episode promises to change your perspective. We sit down with Thomas Helfrich, the CEO of Instantly Relevant and LinkedIn's top voice for lead generation and marketing strategy, and embark on an enlightening journey of entrepreneurship and mastering one's craft. Thomas brings to the table his expertise on the potential of AI in business and the pivotal role of human-led strategies in ensuring long-term success. What if you could take control of AI and make it work for your brand’s strategy and marketing? We discuss this very question. Together with Thomas, we explore how to maximize AI technology effectively, without losing the human touch essential to your brand's identity. From battling technology fatigue to choosing the right social media platform for your business, and even leveraging technology to make life simpler - we cover it all. And for LinkedIn lovers, Thomas shares his nine-step revenue system and offers gold nuggets on how to utilize LinkedIn to build credibility and trust.To wrap everything up, we highlight the value of continuous learning and adaptability in the ever-changing business landscape. Whether you're a budding professional finding your footing or a seasoned entrepreneur, there are lessons here for everyone. We also take a peek into Thomas's world as he transforms lead generation for businesses and reflects on his personal entrepreneurial journey. And as a bonus, we give you a sneak peek into his upcoming book, "50 Lessons I Wish I Would Have Known," packed with invaluable insights for entrepreneurs. Tune in for this insightful conversation, and take a giant leap in your entrepreneurial journey!www.instantlyrelevant.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:21.5	I am Monica Jackson with your brand amplified and I'm very, very thrilled after a very long wait for both of us to have Thomas Helfrich that's instantly relevant on the show. Thomas, you. of top voice for lead generation and marketing strategy.
0:34.0	You all have to tell me how you got there.
0:35.6	And you also are the chief nerd officer at AI
0:38.4	nerd and the founder of never been promoted.
0:41.0	So I'll definitely want to talk about your journey to
0:43.8	entrepreneurship and all things marketing AI and lead gen but first I'm going to
0:48.6	take it back you went to Indiana University of Bloomington fun Fun fact, I grew up in Kansas
0:54.0	and I used to go stay on that campus
0:56.1	in the summers for junior achievement camp.
0:58.4	Nice.
0:59.0	Totally random.
1:00.3	He played a long way to mousher. So thank you Thomas for being on the show.
1:05.0	Thank you for having me. I appreciate him and excited to have the conversation today.
1:09.0	Yeah, so let's talk about your background. How did you become the top voice for lead generation and marketing strategy?
1:16.1	What was your path to get there?
1:17.6	Because I definitely see that you have a lot of experience working at different companies,
1:22.2	doing a lot of different things and sales and
1:25.0	other areas of business, and now you have these great companies, you have a book,
1:29.3	you are writing another book. Yeah, I just feel like, you know, it's either an entra prunur or entra monur, we don't know, right?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.