The Human Advantage: Mark Schaefer On Creativity In The Age Of AI

Finding Genius Podcast

Richard Jacobs

Health, Extracellularvesicles, Crisprcas9, 3dbioprinting, Medicine, Cancer, Health & Fitness, Biotech, Bioscience, Microbiome, Ketogenicdiets

4.4 • 1K Ratings

🗓️ 30 October 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Mark W. Schaefer, Executive Director of Schaefer Marketing Solutions and a respected marketing futurist, joins us to discuss his new book, Audacious: How Humans Win in an AI Marketing World.

As AI continues to transform business and creativity, Mark makes a bold claim: the future belongs not to those who outsmart machines, but to those who out-human them. Audacious is his call to arms for marketers, creators, and leaders eager to start a new era of imagination and courage in the face of automation.

Drawing from case studies, interviews, and more than 100 actionable insights, Mark reveals how to disrupt the three core pillars of brand storytelling to reclaim authenticity and creativity in a world drowning in AI-generated noise…

This conversation explores:

What prompted Mark to write Audacious.
How to find your meaning in an AI-driven world.
Why being human is the new competitive advantage in marketing.
How to implement audacity into your brand story

Mark is a globally recognized marketing strategist, keynote speaker, and bestselling author of Marketing Rebellion, KNOWN, and Belonging to the Brand. To learn more about him and his work, visit BusinessesGrow.com and join the movement at #AudaciousBook.

🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C

Keep up with Mark Schaefer socials here:

X: https://x.com/markwschaefer

Instagram: https://www.instagram.com/markwschaefer/

Facebook: https://www.facebook.com/mark.schaefer3/

Youtube: https://www.youtube.com/c/MarkSchaefer

Tiktok: https://www.tiktok.com/@markwschaefer

🛍️ Recommended Books from This Episode:

📖 KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age – A practical, step-by-step guide to becoming recognized as an authority in your field and turning your reputation into real-world success.
👉 Get it here

📘 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds – Discover how small, strategic moves can create unstoppable momentum and long-term success in business and life.
👉 Check it out

📙 Marketing Rebellion: The Most Human Company Wins – A game-changing book that challenges traditional marketing and shows why authenticity, empathy, and human connection are the keys to thriving in today's market.
👉 Explore it here

📗 Belonging to the Brand: Why Community Is the Last Great Marketing Strategy – Learn how building genuine communities around your brand creates loyalty, trust, and sustainable growth.
👉 View it here

📕 Audacious: How Humans Win in an AI Marketing World – A forward-thinking guide on how creativity, emotion, and human connection can outshine automation and AI in modern marketing.
👉 Learn more

Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!

Transcript

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0:00.0	Forget frequently asked questions.
0:02.3	Common sense.
0:03.1	Common knowledge.
0:04.1	Or Google.
0:04.7	How about advice from a real genius?
0:06.9	95% of people in any profession are good enough to be qualified in license.
0:11.3	5% go above and beyond.
0:13.1	They become very good at what they do.
0:14.8	But only 0.1% are real geniuses.
0:18.2	Richard Jacobs has made it his life's mission to find them for you.
0:22.2	He hunts down and interviews geniuses in every field.
0:25.1	Sleep science, cancer, stem cells, ketogenic diets, and more.
0:28.6	Here come the geniuses.
0:30.3	This is the Finding Genius podcast with Richard Jacobs.
0:37.4	Hello, this is Richard Jacobs with the Finding Genius podcast. I'm got a really great author
0:42.3	today, Mark W. Schaefer. He's the executive director, first of all, of Schaefer Marketing
0:46.8	Solutions. His new book is called Audacious, How's Humans Win in an AI marketing world. Mark is a
0:52.9	globally recognized keynote speaker, educator, business
0:55.7	consultant, and author. His blog grow. Ishale is one of the top marketing blogs in the world.
1:00.2	I found the book to be really fascinating, revealing, and also it's scary. So we're going to talk
1:04.7	about that and how, you know, chat GBT and these other AIs are influencing people. So welcome, Mark.
1:09.7	Thanks for having me, Richard. I'm delighted that you enjoyed the book. Yeah. So you have been writing about marketing up to this point. And I think the way you were describing marketing and how people are distracted, you know, is really apropos. And then it sounds like you started seeing the effects of AI on people. So in the year or two, maybe even less, leaning up to this book, what was going
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