The Hospitality Principles That Build Billion-Dollar Startups

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 30 September 2025

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to start your own million dollar business with less than $1k? Get the guide: https://clickhubspot.com/bgk Episode 751: Sam Parr ( https://x.com/theSamParr ) talks to Will Guidara ( https://x.com/wguidara ) about how startups can use principles of 5-star restaurants to beat their competitors. — Show Notes: (0:00) Intro (7:42) Delivering praise and criticism (12:26) Unreasonable customer experience (17:39) One Size Fits All (25:14) One Size Fits Most (28:54) One Size Fits One (33:53) How to implement (40:24) Who to study (47:51) The business of restaurants (53:58) Dealing with critics — Links: • Unreasonable Hospitality - https://www.unreasonablehospitality.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	All right. This episode is with Will Goodera. Will is the author of a book called Unreasonable
0:04.8	Hospitality. He also is one of the writers for a TV show called The Bear, which is very popular. And there's an episode in The Bear. It's called Forks. I think it's in season two. And it's an amazing episode. You guys have to watch it. And it's basically all about excellence. So how to have unreasonable hospitality. There's a lot of people listening to this, a lot of the MFM audience.
0:24.1	You guys run internet. And it's basically all about excellence. So how to have unreasonable hospitality. There's a lot of
0:21.6	people listening to this, a lot of the MFM audience. You guys run internet companies. And so this book that
0:26.6	he wrote, it's about his restaurant called 11 Madison Avenue and how they went above and beyond
0:31.1	to treat their customers amazingly and how it actually helped their customers and help their
0:35.0	business. Maybe this book hasn't come across your
0:37.8	table because it's not about the internet stuff. And that's one of the reasons why I wanted to have
0:42.0	Will on. So give the episode to listen. I loved recording this. And one of the big takeaways,
0:47.6	other than going above and beyond for your customers, it's about being excellent, being excellent
0:52.8	in life, in business, in fitness, and
0:55.2	family. I hope it inspires you. I loved it. I loved recording this episode. Inspires me. So give it a
1:00.8	listen. I feel like I can rule the world. I know I could be what I want to. I put my all in it
1:07.8	like no days off on a road. Let's travel. Never look at you.
1:12.3	I read a lot.
1:13.2	And there's probably two books that are not meant to be business or at least my type of internet business books.
1:22.7	One of them is the inner game of tennis.
1:24.6	It's a book about how to be great at tennis.
1:26.6	But it's sort of like how to be great at tennis, but it's, it's sort of like
1:28.0	how to be good at sports psychology, or life psychology, how to handle stress and not be down
1:34.0	on yourself. And then the other one is unreasonable hospitality, because when I read the book,
1:38.5	I sort of wanted to become unreasonable at the rest of my life. I remember reading the book,
	...

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