All right, so we're gonna talk about the Hormosi ultimate offer. So Neil, did you see the book

launch that Alex just did recently? I didn't see it, but enough people told me about it, and I forgot

the number of the fillet he had, but it was like supposing that thousands and thousands is

something ridiculous. I think he said like 23,000 or something like that. I don't know. I could

be off, but that's what I saw in the video that he did. So anyway, here's the story. So he just

launched Alex. I mean, his first book was a hundred million dollar offers. I think it had like

18,000 five star reviews or something like that in Amazon, which is amazing. And he just released

his book, a hundred million dollar leads. And so what I want to what I want to share here is what he

how he played the game here and how it's a new it's a newer way. I should say it's a new way,

actually, of thinking about how you want to build goodwill for the long term, because that's what he did.

And so the it's a book, right? But what he did was he did like a Tony Robin style launch where

there's a bunch of screens behind him. He had the the mic and all that and he was talking for an hour

and he was presenting. And what he was talking about, like he was just sharing examples of how

this stuff works. And he did follow the Russell Brunson. So Russell Brunson, he has a company code

ClickFunnels. He followed how Russell Brunson does the perfect webinar. So there's an entire script

for that. Now, basically halfway through Alex had said, hey, I'm going to give you guys some stuff,

right? And he had gone into the stack, the pitch, basically. So you know what I'm talking about,

right? Where he's continually saying, you know, for X before he gets some prices, like, you know,

you're guys are going to get this. And the next 100 people, I'm going to give you this. And then

on top of that, I'm going to give you this other thing that you're going to love. And it's going to

help you with X, Y and Z. He's just stacking. In other words, he's continually giving you more and

more before they end up breaking now the price. Correct. So he's like, hey, Neil, I will show you this.

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