4.6 • 1.3K Ratings
🗓️ 29 August 2023
⏱️ 5 minutes
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0:00.0 | All right. So we're going to talk about the right way to get better at marketing ASAP. And so I'll |
0:05.2 | kick it off first because I will kick it off first. So we got a special message from our sponsor. |
0:12.4 | If you want to rank higher on Google, you got to look at your paid speed time. The faster your |
0:17.5 | website loads, the better off you are. With Google's Corvital update, that makes it super, super |
0:22.8 | important to optimize your site for low time. And one easy way to do it is use the host that Eric and I |
0:29.1 | use Dreamhost. So just go to Dreamhost or Google it. Find it. Check it out. And it's a great way |
0:35.4 | to improve your low time. I look at it this way. I think you can do all the learning in the world. |
0:40.6 | You can talk to all the people. You can read. You can listen to all the podcasts. You can do all |
0:44.4 | these things. And don't get me wrong. I love doing all those much more than any, like the biggest |
0:49.1 | learners out there. But at the end of the day, when it comes to marketing, if you're not out there |
0:53.6 | experimenting, you're just not going to learn, right? That's as old as like you can only be a professional |
0:58.1 | student for that long. Like, for example, I have this book over here called Scaling People. This one's |
1:02.2 | wrapped. But I bought a hundred of these for the upcoming event for people. This book is about |
1:06.8 | literally scaling people. I'm building a great people organization. I can read all this. But if we |
1:11.4 | don't implement, then we're not going to get that far. And so what we're doing with this book, |
1:14.9 | because it's like a tomb, for example, we are picking the issues that are most pertinent to us as an |
1:20.6 | organization. And we're reading it as a people team, right? And then from there, what we're doing is |
1:25.7 | we're slowly implementing each thing and we're stopping the reading. And so what I would recommend |
1:28.8 | is, as you learn these things, quickly go out there and implement. Because what tends to happen |
1:32.7 | is a lot of us start to become professional students. And we read these tweet threads, we react |
1:37.4 | to them. And we feel good about ourselves. It feels like a dopamine hit. But at the end of the day, |
1:41.7 | it just doesn't matter. And so I would say you got to go out there, you got to experiment, |
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