The reason I love story is it's such a picture of life. You know, there are basically four roles in a story.

There is the victim, the villain, the hero, and the guide.

The story is really about the hero.

The more time you spend in victim mode and villain mode the worse your life is going to go.

Did you ever have to give up trying to change victims? And if yes, what was your formula?

Not only do we have to try to give up changing victims,

we have to give it up every day.

You can make miracles happen sometimes.

The person's gotta want to change.

One of the hardest things for us to do

as small business owners is get people's attention and keep it

There is a system to the madness the second we play to hear on the story we remove ourselves from our customer's story

That that's so powerful what you just said right can you say that one more time but that was so powerful that you always want to be creative how else could we make money how else could we grow this company if you can write you are deadly

Biden as well as Trump, which of those two campaigns

are you seeing doing a better job telling their story

and getting their message out there to the audience?

He naturally thinks villains fear, climactic scene of making America great again,

that's the stuff you would use to write a screenplay.

You care about the voter.

Biden does a very, very good job with that.

What tip would you give both to the end of... Biden does a very, very good job with that.

What tip would you give both to the independent party

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