Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Matow.

And today we're going to give you the high converting landing page formula.

So Neil, what goes into the high converting landing page formula?

David O'Malley says, you know, 80 cents of the dollar is spent on your headline.

And as the saying goes in stats go, 8 out of 10 people will read your headline, but only 2 out of 10 will click

through and read the rest.

So in essence, your money is going in the headline.

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