The High-Converting Landing Page Formula | Ep. #1156

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 September 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:32] Answering objections with your landing page. [01:43] Creating the page once you have an idea of the landscape of objections. [02:01] The importance of headlines and making the most of your airtime. [02:40] Multiple visual aspects that explain your message. [03:22] Chat programs that answer users' questions. [04:05] Long and thorough versus short and to-the-point pages. [04:45] The inclusion of the relevant pixels on each page. [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! [06:01] Frequently asked questions and congruent messaging across different pages. [06:20] Utilizing video and transcriptions for your landing page. [06:45] Keeping your site speed up; don't bog it down unnecessarily. [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Conversion XL SurveryMonkey UserTesting Copyblogger Breakthrough Advertising Crazy Egg Intercom Drift Swipe-Worthy Land-book Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to give you the high converting landing page formula.
0:59.0	So I guess I can start first. You want me to start? I'll start actually on this one.
1:02.8	The key to landing pages is first answering objections. Most people when they're thinking about
1:06.8	landing pages are like, oh here's Russell Bronson's webinar formula or oh I saw this case study on conversion Excel and this is what I'm going to copy or oh my
1:15.3	competitor is running A v Tusc and I can see that through built width and I'm just going to copy
1:20.1	this page. The key to a successful landing page first comes down to objections. You got to find out what issues people
1:26.8	have and why they're not converting and the most important thing you can do is answer
	...

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