The Hidden DNA of Amazon, Apple, Facebook, and Google with Scott Galloway

Jill on Money with Jill Schlesinger

Audacy

Education, Investing, Business, Self-improvement

4.6 • 1.9K Ratings

🗓️ 26 October 2017

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Maybe I’m dating myself, but there was a time that whenever I would hear the “Big Four,” I would always think of the big four accounting firms...Ernst & Young, KPMG, Deloitte and PwC. Well, it’s now 2017, and the new, much bigger, Big Four are Facebook, Amazon, Google and Apple. Given their outsized share of the marketplace, not to mention our lives, are these companies monopolizing our lives in a negative way? Our guest this week, Scott Galloway, certainly thinks so. Scott is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. In his first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Scott explores how these massive companies infiltrate our lives so completely that they’re almost impossible to avoid. Why does the stock market forgive them for sins that would destroy other firms? As they race to become the world’s first trillion-dollar company, can anyone challenge them? These are just a couple of the fundamental questions Scott asks throughout the book. Let’s face it, there’s no avoiding them, so we all better figure out how to either compete with them, work with them, or just live in a world dominated by them. For more laughs and dry humor from Scott, I highly recommend his weekly YouTube series, “Winners and Losers.” It’s laugh out loud funny and has generated tens of millions of views. “Better Off” is sponsored by Betterment. We love feedback so please leave us a rating or review in iTunes. "Better Off" theme music is by Joel Goodman, www.joelgoodman.com. For a recap of every episode, visit https://www.betterment.com/resources/topics/inside-betterment/better-off-podcast/ Connect with me at these places for all my content: http://www.jillonmoney.com/ https://twitter.com/jillonmoney https://www.facebook.com/JillonMoney https://www.instagram.com/jillonmoney/ https://www.youtube.com/c/JillSchlesinger https://www.linkedin.com/in/jillonmoney/ https://soundcloud.com/jill-schlesinger http://www.stitcher.com/podcast/jill-on-money http://betteroffpodcast.com/ https://itunes.apple.com/us/podcast/better-off-jill-schlesinger/id431167790?mt=2

Transcript

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0:00.0	Hi, I'm Jill Schlesinger, host of the Better Off Podcast. Today we've got Scott Galloway.
0:08.8	He is the author of The Four, the Hidden DNA of Amazon, Apple, Facebook, and Google.
0:14.7	CBS, The New York Times, Viacom, all figure out a way to at a reasonable level
0:20.3	fact check and screen their advertisers. And if the New York Times can do it
0:24.0	with 90 million dollars in cash flow Facebook can do it with 12 billion dollars in
0:27.5	cash flow I think Facebook needs to own up to its responsibilities as a media
0:31.2	company they have accepted with open arms the healthy margins,
0:35.4	the influence, the celebrity of a media company,
0:38.2	but they seem allergic to the responsibilities of a media company.
0:41.6	And I think we're fed up with it. Welcome to of the
0:55.0	power of very few companies. Amazon, Apple, Facebook, Google, those four companies control an incredibly large percentage of our lives.
1:07.0	How did they become so successful? How can they continue to actually compete for our money?
1:15.0	What's going to happen as the regulatory pressure amps up?
1:20.0	I am so psyched because we've got a fantastic guest today.
1:23.4	Scott Galloway, he's written a book called The Four,
1:27.6	the Hidden DNA of Amazon, Apple, Facebook, and Google.
1:32.3	You gotta go check him out. He's a professor at NYU's
1:34.6	Stern School of Business. He teaches brand strategy and digital marketing. He is a
1:39.3	serial entrepreneur though. He's got a fantastic YouTube series called
1:44.1	winners and losers I absolutely encourage you to check that out and they'll put a
1:48.6	link to that and our show notes this is Scott's first book He's a great talker and that's why we have him on for the whole
1:56.1	show. No call after this show. But you know what? Stay tuned. We might have a surprise.
	...

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