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He wants it back and he thinks he can make it better.

948. Good morning. It is Kendall and Casey on 93 W I B C.

So the air to Anheuser Bush wants to buy back the company from in Bev. He wants to restore the brand's reputation.

We're talking about Bud Light. He's saying that he can do better from the disastrous marketing campaign that featured Dillemol Vaney.

He wants to make the brand great again.

Oh, well, we talked about from the beginning Casey that the number one thing Bud Light should have done if it actually cared about its product and being a profitable entity is they should have come out and said we made a very big mistake.

We clearly misread our customer base. There's nothing more important to us than our customer base.

And we have got the message loud and clear. It's been received right and this guy's out of here and we will never make that mistake again.

Obviously there would be some highly paid attorney who would write a much much more expensively worded statement than the one I just gave.

But you get the premise on this that it was at easy fix. Now it still may have taken a little while for people to come back to the product or there would have been weeks that had gone by where I'm not doing that.

And memories are short, but they not only doubled down. They tripled down. They quadrupled down. Well, I don't know what's above quadrupled quintupled.

Sure. I mean, they're still doing it today. Well, they're still doing it. They're still they're still acting as though we did nothing wrong.

And they're basically trying to make it sound like well, you people are just being ridiculous that are have very strongly held beliefs about not wanting to support a product who has a grown ass man who pretends to be a little girl as their spokesperson.

So Billy Bush is his name and he said he would be first in line to buy back the company from in Bev in Bev based in Brazil.

He said that these out of touch foreigners, they don't understand who their core drinker is.

And that he could take it back and turn it around under his family's leadership because they form these vital ties with their customers.

They truly understand their core base and he's the one that can salvage. Now there's a couple questions here. First of all, it does in Bev want to sell it.

Yeah. Second of all, yeah. Okay. I want to buy in Bev too, but it's a matter of getting the money together, the billions of dollars that it would cost to buy this brand and then make it happen.

So can this guy do all of that? Casey ever bought something based on emotion or sentiment rather than what it actually was.

Oh, sure. Like anything come to mind, like something that you said, I know I overpaid for this or I have absolutely no reason to be buying this other than something pulling on my heart strings.

Sure. I just bought a little planter container for a succulent that's a cow. Yeah. Any particular reason.

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