It's not technology. Many people will get offended what I'm saying. It's not money. It's not

information. It's the human being. Because the human being is a meta resource. It's a resource

that generate other resources. The human being generate the artificial intelligence.

Generate business model. Generate new products. Generate new system, new policies,

innovative ways of doing business,

of distributing products. So we have to care for the meta resource. The meta resource is always the human being. And this will be now and in 20 years time.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the

intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to

uncover the stories, strategies, and secrets that have propelled entrepreneurs and business

leaders to success. I am thrilled to have Dr. Bruno Signaco. I know we've been trying to get you

scheduled for a while, so I'm so grateful that our time is here today. So thank you so much for

joining me from the UK. Thank you very much for the invite. I feel very honored to be here. Thank you.

Yes. Well, I'd love to talk a little bit about your background and how you got into your

speciality of compassionate business and thinking about a business in a different way than most people.

Good. Thank you for the question. Yes. I have been working as a university professor,

especially at a postgraduate level, but also as an international consultant for more than 30 years.

And I have been in contact with different educational institutions, teaching, and also training,

coaching, mentoring, but also training companies

and also delivering consultancy services for nearly more than 30 years.

And generally speaking, my activity was based on the traditional principles of business.

For example, and the most important concepts such as developing

strategies, designing innovative products, negotiating with suppliers and with customers and so

...