The Hard Numbers Around Layoffs Today

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 November 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants are retooling for the next wave of automation. Plus, surprising insights from Disney’s and Google’s latest marketing moves. TIMESTAMPS (00:00) Layoff numbers across UPS, Amazon, and Intel (03:24) AI efficiency or overhiring? (06:10) Labor market trends and ADP data (10:42) AI ROI and corporate productivity (15:44) Consulting firms in an AI-driven era 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

Transcript

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0:00.0	I want to talk about some of the hard, the hard numbers around layoff today. So I don't know if you've seen this, but, you know, earlier this week, right, we saw UPS, I think, 48,000 employees layoffs, Amazon up to 30,000 employees in time. No, Amazon was it 13 or 17,000? That was this week, but there's, there's, we're talking about, um, more recently, not even
0:22.0	just this week.
0:22.7	So you're right.
0:23.5	It's a small number this week, but this is, the 30,000 comes from the market was estimating Amazon's about to lay off 13, 30,000 people and they came out with a real number and it was low. I saw the real number. That's, you're talking about the Wall Street Journal number, right? It was like 14,000
0:36.1	Something like that
0:37.1	Yeah, yeah
0:37.4	Okay
0:37.8	So you got
0:38.5	Recent
0:39.1	Layoff announcement
0:39.9	UPS 48,000
0:41.3	Amazon talking about the Wall Street Journal number, right? It was like 14,000. It was something like that. Yeah, yeah. Okay. So you got recent layoff announcement, UPS 48,000, Amazon up to 30,000, so it could be 17,000, Intel 24,000, Nestle, Nestle, we've talked about already, 11,000, Ford, 11,000, Nova Nordisk 9,000, Microsoft 7,000, PWC, 5600, right? So the labor market, it says the labor marketing, labor market is clearly weakening.
0:59.1	And look, we don't have hard numbers from the Fed right now, so who knows what's happening?
1:02.8	ADP release numbers.
1:04.1	What did it say?
1:04.7	They're saying they're adding jobs in the last four weeks.
1:06.8	That's good.
1:07.3	So what is happening here?
1:09.1	They now do weekly job reports.
1:11.0	ADP job report adding jobs.
1:15.0	I think it was like 30,000 or something like that or 10,000.
1:20.7	Four week data.
	...

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