The Happy Homemaker: How Advertising Invented The Housewife - Part 1

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 8 July 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

The rest is advertising history.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:40.2	Due to popular demand, we've dug very, very deep into our archives and are pleased to
0:45.9	announce the re-release of episodes from the last season of The Age of Persuasion, and we've
0:51.7	remastered them to fit our under-the-influence format. And by the way,
0:55.9	this particular two-part episode won the grand award as the best radio program worldwide at the 2011
1:02.7	New York Radio Festivals. This is an apostrophe podcast production.
1:11.6	You're so king in it.
1:14.6	The score is up it in and it's now. Your teeth look brighter than no nose.
1:33.6	You're not you when you're hungry.
1:38.8	You're a good half with all feet.
1:47.0	You're under the influence with Terry O'Reilly. Today, a new moon is in the sky, a 23-inch metal sphere placed in orbit by a Russian rocket.
2:06.2	October 4, 1957, was a historic day.
2:11.5	The Russians launched the first man-made object into space.
2:16.1	It was called Sputnik.
2:19.2	That very day, another historic first was launched.
2:22.8	It was called Beaver.
	...

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