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The Rich Roll Podcast

The Handyman of High Art: Tom Sachs On Why Creativity Is The Enemy, Why Talent Is Overrated, & The Disciplines That Define A Life

The Rich Roll Podcast

Rich Roll

Education, Society & Culture, Self-improvement, Health & Fitness

4.713.3K Ratings

🗓️ 2 March 2026

⏱️ 108 minutes

🧾️ Download transcript

Summary

Tom Sachs is a contemporary artist and cultural provocateur known for turning branded consumer objects into high art. This conversation explores the paradoxes that define Tom's art and his iconoclastic philosophy of living; why creativity is the enemy, the power of sympathetic magic, consumerism as secular religion, the infamous Barney's nativity scene that launched his career, and why persistence — not talent — is omnipotent. And in doing so, Tom dismantles the intransigent myth that artists are a different species and makes a compelling case that we're all creative beings irrespective of what we do for a living. Tom is equal parts Werner Herzog and blue-collar craftsman. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up  Today's Sponsors: Rivian: Electric vehicles that keep the world adventurous forever👉🏼https://www.rivian.com Seed: Use code RICHROLL25 for 25% OFF your first order👉🏼https://www.seed.com/RichRoll BetterHelp: Get 10% OFF the first month👉🏼https://www.betterhelp.com/richroll Airbnb: Your home might be worth more than you think. Find out how much at👉🏼https://www.airbnb.com/host  Check out all of the amazing discounts from our Sponsors👉🏼https://www.richroll.com/sponsors  Find out more about Voicing Change Media at https://www.voicingchange.media and follow us @voicingchange

Transcript

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0:00.0

I make stuff.

0:04.0

I don't care if it's a painting or a poem or a podcast or a book.

0:09.0

It's all sculpture to me.

0:11.0

Tom Sacks is an artist. He's a sculptor. He is a designer.

0:14.0

The prolific New York-based artist whose work defies categorization.

0:18.0

The very, very human artist.

0:20.0

Beneath that is this idea of the power of storytelling.

0:23.6

I despise the elitism of the art world.

0:27.6

There should be a sign on every work of art on the wall that says you don't need to read the sign to understand this art.

0:33.6

Authenticity is everything.

0:36.6

Artists do not have a corner on creativity.

0:39.3

What are the kind of things that I want to make? What are the stories that I want to tell?

0:43.3

It's a real honor to have you here. I've wanted to meet you for quite a long time. I've been a fan at arm's length for many years. One of your

0:56.5

banger quotes is, if at first you don't succeed, give up immediately. Yes. So important. So important.

1:04.2

And this is, if anything comes from a place of privilege, it's that. Because we don't always have

1:10.2

time. Sometimes we have to get

1:11.8

through the problem and make a decision. But if we have a little bit of extra time, giving up

1:17.6

immediately is the equivalent of sleeping on it. If you have a problem and you sleep on it,

1:21.4

sometimes your subconscious mind can work on the problem. So this is how, if at first you don't

1:26.4

succeed, give up immediately. It works. Work the problem until you this is how, if at first you don't succeed, give up immediately

1:27.7

works. Work the problem until you get stuck. Give up immediately and move on to another

1:33.7

problem, another project. Work that problem until you hit a wall. Move on to the third project.

...

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