The Hair Shop, Inc - Giving Yourself Extra Confidence

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 May 2019

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's special episode, we bring you our interview with Saena Park, CMO of The Hair Shop Inc. live at the Fashion Digital LA 2019 event.

Listen as Ramon Vela interviews Saena as she shares with us the story of building a brand. Including everything from introducing us to the company's Origin Story, the Market for Hair Extensions, How they use influencers to grow their business, How they differentiate their business with hi-touch consultations, their ambassadors the "Hair Shop Collective", their Extension Master Class Certification, Why the Hair Shop is all about giving you extra Confidence, How they are extending the product line, Partnerships, Creating Messages for each of their Segments, and why their primary customer will always be the Hair Stylist Professional.

Check out other episodes at https://www.commercefocused.com/

For more on The Hair Shop, Inc., visit: https://www.thehairshop.com/

Please support our sponsors & advertisers:

https://www.retentionscience.com/ (Email Marketing)

http://axidigitalmarketing.com/ (Digital Marketing)

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.3	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.6	This is the story of a brand, and I'm Ramon Bellen.
0:20.9	Here's another tool you should know about.
0:23.2	Meet Edgar, a social media management tool for small business owners.
0:27.6	Now, we know social media is important, but it could be time consuming.
0:31.3	And that's where Meet Edgar provides an effective way of creating, scheduling, and organizing content to automate publishing.
0:38.5	And here's the cool part.
0:43.6	They automatically generate social media updates for your content and post them even when you get to the end of your content queue. Here at The Story Behind the Brand, we use them, and I suggest
0:48.9	you try them too. You can find them at Meet Edgar.com. Busy running your own business and no time for marketing?
0:57.3	Well, let me introduce you to AXI Digital Marketing.
1:01.9	I've used them in my own business and I personally recommend them.
1:06.0	AXI Digital Marketing specializes in small to medium-sized businesses
1:10.1	and can help set up your
1:11.8	digital marketing program from scratch in a matter of days, or they can help refresh an existing
1:17.8	one. AXI has expertise in email marketing, social media, data management, e-commerce integration,
1:24.7	and web development. Visit AXIigitalmarketing.com for more information.
1:29.9	That's AXIidigitalmarketing.com.
1:34.9	Hello, everyone.
1:35.9	This is Ramon Vela, and today is another episode of the story of a brand,
1:39.8	and we're at the Fashion Digital LA, and we have Saina, who's joining us, and she is from the hair shop.
1:48.1	That's correct.
	...

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