The Growth of the Running Industry
Marathon Training Academy
Angie and Trevor
4.8 • 1.6K Ratings
🗓️ 21 August 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the “25 Women to Watch” in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin.
Links Mentioned in This Episode:
Run Coaching. Work with a MTA running Coach.
Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order!
IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.
AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2.
The Richmond Marathon on November 15, 2024 -America’s Friendliest Marathon!
Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off!
The Running Event -massive trade show and industry conference on December 2-4, 2025.
Transcript
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| 0:00.0 | Hey, big thanks to Previnex, makers of Joint Health Plus. |
| 0:24.4 | They keep your joints happy and healthy. Prevention is the best medicine, so you definitely want to keep your joint cartilage from breakdown. That's why we recommend Joint Health Plus. We think it's a must take if you're a runner. And you can get 15% off your order over at Prevenex.com. Use the code MTA, 15% off Previnex.com. I love drinking AG1 every morning because it provides a great foundation for my day. And what's cool is they just came out with some new flavors. |
| 0:28.9 | They have citrus, tropical, and berry. Your daily health drink just got a lot more flavorful. |
| 0:34.5 | So give it a try today and you can get a free welcome kit with your order |
| 0:37.7 | it includes five AG1 travel packs a shaker bottle and metal canister and a bottle |
| 0:43.8 | of AG vitamin D3 plus K2 so go over to drink AG1.com slash mTA to get started |
| 0:50.2 | that's drinkag1.com slash mTA and finally thanks toury Hotels. I always look forward to staying at one of their |
| 0:56.7 | locations. Later this year, I'll be at the San Antonio Riverwalk location. It's awesome. |
| 1:02.3 | They got like this rooftop pool. But anyway, you can get 10% off any of their locations with |
| 1:08.6 | our link. 10% off your entire stay, |
| 1:11.5 | go to juryhotels.com forward slash mTA. |
| 1:33.6 | Hey, hey, welcome to the Marathon Training Academy podcast. |
| 1:34.7 | You found us. |
| 1:35.9 | I'm Trevor. |
| 1:36.8 | And I'm Angie. |
| 1:45.4 | In this episode, we speak with running industry expert, Christina Henderson, about the current state of the running industry and the trends that are bringing more and more people into our sport. Really exciting stuff. And hey, if you're new to long |
| 1:50.6 | distance running, we'd love to help you train solid for whatever you're working on, whether it's |
| 1:55.0 | half marathon, full marathon, or just building your running base. We've got all kinds of resources |
| 1:59.6 | and training plans for |
| 2:01.2 | you in the academy. You can find out how to become a member when you visit Marathon Training |
| 2:05.3 | Academy.com. So Angie, how was your workout today? It was good. I did a hill run today, which |
| 2:12.5 | basically means any direction we go from our house, there's hills. |
... |
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