Welcome to episode 20 of the Grey NATO, a loose discussion of travel, adventure, diving, gear, and most certainly watches.

I'm Jason Heaton.

And I'm James Stacy.

Today's topic is Seco. That's right, we're dedicating an entire episode, or at least our main topic, to one brand. And it's a brand that Jason and I just genuinely love as watch enthusiasts and

Jason would you think it's probably the brand you have the most material experience with in terms of ownership of watches?

Yeah definitely and it's because it definitely is for me if you divide it into one brand. I've owned more Saco. It's kind of the brand I feel most comfortable kind of talking about too, you know, it's just I think there's kind of this universal common language of Seco as well that just

makes it appealing to almost anybody that's into watches which is I think a reason why

it kind of works well for us as kind of a soul

soul brand to talk about today, you know?

It's an interesting company and product

because it does sit at the heart of watch enthusiasm, but not at the heart of luxury watches.

Right, and it, but yet it kind of straddles though.

I mean you can get luxury guys that like low-end if you call it that

Seco oh for sure but you also get high-end Seco's you know so it's like I'm not sure that

there's another brand that even matches what Seco does actually now that I think about it.

No, they've found like a magic position where they're able to produce watches that would be quote unquote of a lower value without hindering their ability to

make it clear that they're very serious about watchmaking right across their

entire level.

Right.

So that, I mean, that's a brand that competes at its lowest level with fossil.

Mm-hmm.

And I don't know, whatever else is in department stores.

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