Hello and welcome to another episode of the Gray NATO. It's a loose discussion of travel,

diving, driving gear and most certainly watches. This is episode 154, and we thank you for listening. I'm joined as ever by my intrepid co-host, Jason Heaton.

Jason, how you doing? I'm doing great. Yeah, it's a classic kind of mid-summer, hot sweaty, sitting here in shorts and

t-shirt and bare feet and it feels good. I like it. Oh yeah, well a few things go with summer like a good Q&A so as it is as is our normal

methodology for these we're going to skip on the chit chat and the final

notes and the rest and just get to the questions. Yeah.

So what do you say?

We start with one from Samir about your becoming a civilian story.

Yeah, let's do it.

Hey guys, thanks for the great podcast.

My question is around an article that was written by Jason on his sub-stack called

becoming a civilian. I thought this was a brilliant piece and really speaks to the

pervasive nature of marketing in today's watch world.

I was just wondering if the two of you could opine a bit more on that subject and in addition,

if you have any suggestions on ways of finding more thoughtful, unfiltered perspectives,

I would love to hear how you go about doing so. Thanks again.

Thanks for that question, Samir, and I appreciate your reading my sub-stack.

For those who aren't familiar with what

Samir is talking about, I had written an article on this sub-stack

newsletter that I write weekly called Becoming a Civilian and

just a bit of an overview I kind of use that term I it's actually not my own

phrase I got that from years ago I think I was in a conversation with with Ben Clark actually.

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